Senior Analytics Lead, Digital Media Insights

Publicis Groupe; Chicago, Los Angeles (IL, CA); On-site; USD 112,000 - 161,000; Full time

Benefits offered by this job

Paid time off

Flexible working arrangements

Work Your World program

Tuition Assistance

Employee Wellness benefits

Parental leave

Job summary

Publicis Groupe’s Starcom unit seeks an Associate Director of Applied Analytics to drive digital media measurement and analytics. You’ll answer client questions using diverse data, guiding storytelling and data visualization to influence media decisions.

You will lead a team, collaborate with client contacts, and develop data strategies. The role blends strategic thinking with hands-on analysis across traditional and digital media.

Qualifications

• Bachelor’s degree preferred in marketing, advertising, communications, business, sociology, or consumer insights
• 5+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/insight
• 2+ years of people management experience
• Strong client management and team leadership experience
• Excellent project management, organizational, and communication skills
• Strong grounding in traditional and digital media advertising effectiveness
• Familiarity with syndicated and customer data environments
• Advanced knowledge of the measurement vendor marketplace and ability to evaluate new capabilities
• Experience with statistical software packages (SAS, R, Python) a plus
• Proficiency in Microsoft Office Suite with advanced Excel
• Experience with visualization tools (Tableau, GoodData, Datorama)
• Familiarity with relational database concepts

Responsibilities

• Execute, manage, and deliver best-in-class measurement to inform media buying
• Lead discussions around KPI development and technology integrations to improve data quality
• Guide internal and client teams on using data visualization to build meaningful stories
• Develop data strategies and playbooks related to next-generation targeting
• Collaborate with client contacts to understand business goals and challenges
• Develop Learning Agendas and test-and-learn measurement roadmaps
• Translate data to inform media planning, targeting and budgets
• Support analytics activities including modeling and statistical analysis
• Manage digital campaign data for analysis, insights and reporting
• Educate clients on research tools and approaches
• Present client-ready findings to stakeholders
• Champion opportunities, learnings and recommendations with credibility
• Craft POVs for knowledge sharing
• Evaluate data partners and explore cutting-edge research approaches
• Lead data-centered learning initiatives to inform optimizations

Skills

Team leadership

Client management

Education

Bachelor’s degree preferred in marketing/advertising/communications/business

Tools

SAS

R

Python

Tableau

GoodData

Datorama

Excel

Relational databases

Job description

Publicis Groupe’s Starcom unit seeks an Associate Director of Applied Analytics to drive digital media measurement and analytics. You’ll answer client questions using diverse data, guiding storytelling and data visualization to influence media decisions.

You will lead a team, collaborate with client contacts, and develop data strategies. The role blends strategic thinking with hands-on analysis across traditional and digital media.