Analytics Director, Insights & Strategy

Publicis Groupe; Illinois; On-site; USD 112,000 - 161,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Fertility assistance

Pet adoption support

Wellness reimbursements

Tuition assistance

Flexible time off

Work Your World program

ERGs

Job summary

Starcom, part of Publicis Groupe, seeks an Associate Director for digital media measurement and analytics. You will leverage data to answer client business questions and guide media planning with actionable insights across datasets and visualization tools.

You will manage and mentor team members, drive innovative analytics methods, and collaborate with clients to align research with business goals and campaigns. This role emphasizes both strategic thinking and hands-on execution.

Qualifications

• Bachelor’s degree preferred in marketing, advertising, communications, business or related field.
• 5+ years in media/marketing research, consumer insight, or analytics.
• 2+ years of people management experience.
• Strong project management, organizational, and communication skills.
• Deep grounding in traditional and digital media advertising effectiveness.

Responsibilities

• Execute, manage, and deliver best-in-class measurement to inform media buying.
• Lead discussions around KPI development and technology integrations.
• Guides internal and client teams on using data visualization to tell meaningful stories.
• Develop data strategies and playbooks for next-generation targeting.
• Collaborate with client contacts to understand business goals and challenges.
• Develop learning agendas and test-and-learn roadmaps linked to KPIs.
• Translate data into media planning, targeting, and budget optimization insights.
• Support analytics activities including modeling and statistical analysis.
• Mentor and develop direct reports and drive day-to-day insights.
• Contribute to cross-brand learning roadmaps and analytics initiatives.

Skills

Bachelor’s degree preferred

5+ years media research

People management

Project management

Media measurement knowledge

Syndicated data experience

Data vendor landscape

SAS/R/Python knowledge

Excel advanced

Tableau knowledge

GoodData knowledge

Datorama knowledge

Relational databases

Education

Bachelor’s degree

Tools

SAS

R

Python

Tableau

Job description

Starcom, part of Publicis Groupe, seeks an Associate Director for digital media measurement and analytics. You will leverage data to answer client business questions and guide media planning with actionable insights across datasets and visualization tools.

You will manage and mentor team members, drive innovative analytics methods, and collaborate with clients to align research with business goals and campaigns. This role emphasizes both strategic thinking and hands-on execution.