Senior Marketing Analytics Strategist

CoStar Realty Information, Inc.; Atlanta (GA); On-site; USD 89,000 - 145,000; Full time

Benefits offered by this job

Healthcare coverage

401(K) retirement plan

Tuition reimbursement

On-site fitness center

Stock purchase plan

Paid time off

Job summary

CoStar Group is seeking a highly analytical Senior Analyst, Marketing Analytics to partner with Marketing leadership and transform complex data into actionable insights that influence media strategy and growth. The role requires ownership of analytics initiatives and development of scalable measurement frameworks.

You will collaborate across Marketing, Media, Product, and Analytics teams, guiding attribution, audience strategy, and data quality initiatives while communicating recommendations to

Qualifications

• Bachelor's degree in Analytics, Statistics, Economics, Marketing, Mathematics, Business, Data Science, or a related field.
• 5+ years of progressively responsible experience in marketing analytics, digital analytics, business intelligence, media analytics, or related analytical roles.
• Demonstrated ability to own complex analytical initiatives from problem definition through implementation, analysis, recommendation, and leadership communication.
• Experience operating as a strategic analytics partner to senior stakeholders and leadership, translating complex findings into clear business implications, recommendations, and actions.
• Experience working within or closely with a media, digital marketing, or analytics agency environment, with demonstrated success managing multiple stakeholders and analytical workstreams.
• Strong understanding of digital marketing channels, including Paid Search, SEO, Programmatic Display, Social, Video, and App Marketing.
• Demonstrated experience developing forecasting models, scenario analyses, performance measurement frameworks, and investment recommendations.
• Experience designing and evaluating structured marketing tests with clearly defined hypotheses, KPIs, measurement methodologies, and business outcomes.
• Advanced proficiency with analytics and visualization platforms such as GA4, Power BI, and Looker, with demonstrated experience building scalable reporting solutions and leadership facing dashboards.
• Strong quantitative and analytical problem-solving skills with experience working with large, complex datasets and translating ambiguity into structured analytical approaches.
• Strong communication and presentation skills, with demonstrated ability to influence decision-making through data-driven storytelling and recommendations.
• Ability to operate independently, manage multiple high-priority initiatives, influence cross-functional stakeholders, and drive workstreams from concept through implementation.
• Strong attention to detail with a track record of delivering accurate, high-quality analysis while simultaneously maintaining a strategic, business-oriented perspective.

Responsibilities

• Lead cross-channel performance evaluation and develop leadership-ready narratives and recommendations.
• Develop forecasting and scenario-planning models projecting traffic, leads, and outcomes under investment scenarios.
• Measure and optimize campaigns, design experiments with clear hypotheses and KPIs, and translate results into actions.

Job description

CoStar Group is seeking a highly analytical Senior Analyst, Marketing Analytics to partner with Marketing leadership and transform complex data into actionable insights that influence media strategy and growth. The role requires ownership of analytics initiatives and development of scalable measurement frameworks.

You will collaborate across Marketing, Media, Product, and Analytics teams, guiding attribution, audience strategy, and data quality initiatives while communicating recommendations to