Senior Programmatic Analyst — Drive Campaign ROI

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 61,000 - 84,000; Full time

Benefits offered by this job

Paid Family Care

Adoption support

Pet adoption support

Wellness programs

Tuition Assistance

Flexible time off

Matching Gifts

Flexible working arrangements

Work Your World program

Business Resource Groups

Job summary

Starcom, a leading media agency, seeks a Senior Analyst, Programmatic, to own strategic planning and execution of programmatic campaigns for assigned clients. You’ll translate approved plans into campaign builds, optimize performance, and mentor junior teammates.

You will drive insights, manage assets, QA, and client communications, while collaborating with strategy and analytics to maximize ROI and achieve KPIs. This role leverages AI tools to improve activation efficiency.

Qualifications

• 1+ years of hands-on experience in programmatic media buying and campaign management.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Hands-on experience with DSP platforms (e.g., The Trade Desk, DV360, Yahoo DSP, Amazon DSP) and familiarity with DMPs.
• Strong understanding of programmatic metrics
• Strong troubleshooting, QA discipline, and project management skills.
• Ability to manage multiple projects in a fast-paced environment with attention to detail.
• Resourceful, curious, and motivated with a passion for innovation and continuous learning.
• Proficiency in Microsoft Office Suite; advanced Excel skills preferred.
• Familiarity with digital workflow tools inclusive of leveraging traffic sheets, creative rotations, Prisma, billing, etc.
• Bachelor’s degree or higher preferred

Responsibilities

• Independently plan, launch, and optimize programmatic media campaigns across display, mobile, video, and social platforms.
• Communicate strategies, insights, and recommendations clearly and persuasively to clients and internal stakeholders.
• Support inventory assessments and contribute to proposals for new client opportunities.
• Manage delivery of creative assets, insertion orders, and campaign artifacts for timely launches.
• Oversee campaign QA in billing systems and support in builds where necessary
• Oversee campaign QA processes to ensure flawless implementation, pacing, and performance.
• Develop client-facing performance reports, delivering actionable insights and strategic recommendations.
• Collaborate with internal teams and technology partners to resolve campaign issues.
• Apply advanced analytics and bid management techniques to maximize ROI and achieve KPIs.
• Stay ahead of industry trends and participate in knowledge-sharing sessions to elevate team capabilities.
• Leverage AI-based tools to enhance Programmatic Activation efficiency and campaign performance.
• Build strong relationships with Activation, Strategy, and Analytics teams to drive integrated solutions.

Skills

Programmatic buying

Analytics

DSP platforms

Excel

QA discipline

Project management

Communication

Multi-tasking

Prisma

Bachelor’s degree or higher

Education

Bachelor’s degree or higher

Tools

The Trade Desk

DV360

Yahoo DSP

Amazon DSP

Job description

Starcom, a leading media agency, seeks a Senior Analyst, Programmatic, to own strategic planning and execution of programmatic campaigns for assigned clients. You’ll translate approved plans into campaign builds, optimize performance, and mentor junior teammates.

You will drive insights, manage assets, QA, and client communications, while collaborating with strategy and analytics to maximize ROI and achieve KPIs. This role leverages AI tools to improve activation efficiency.