Senior Analyst, Analytics

Starcom; New York (NY); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Paid family care

Adoption and fertility support

Pet adoption support

Wellness reimbursements

Tuition assistance

Flexible PTO

Matching gifts

Flexible work arrangements

Work Your World program

Job summary

Starcom seeks an Analytics Senior Analyst to leverage research, data and analytics to answer client questions, design test-and-learn approaches, and implement best practices for strategy, activation and measurement.

The role focuses on day-to-day analytics, visualization, and communication of insights to improve campaign performance across brands.

Qualifications

• Bachelor’s degree with relevant focus.
• 1+ years in media/marketing research or analytics.
• Experience with large data sets and deriving insights.
• Familiarity with syndicated and customer data environments.
• Statistical software and coding knowledge is a plus.
• Proficiency in Tableau/SQL and data visualization tools a plus.
• Strong written and verbal communication.
• Excel proficiency, intermediate to advanced.

Responsibilities

• Drive day-to-day research and analytics efforts with high-impact insights.
• Execute consumer, media, brand, and market research to support client goals.
• Visualize insights from advertising and client data clearly.
• Report metrics for campaign effectiveness; develop key findings.
• Develop and analyze media/brand targets to inform strategies.
• Apply syndicated research and internal resources to client work.
• Evaluate data partners to identify best resources and approaches.
• Educate clients and internal teams on research tools and approaches.
• Craft POVs for knowledge sharing.

Skills

1+ years in media/marketing research

Quantitative/qualitative research

Syndicated data environments

Statistical software & coding (SAS SP?

Tableau/GoodData/Datorama/SQL

Strong written and verbal comms

Excel (intermediate-advanced)

Education

Bachelor’s degree preferred, marketing/advertising/communications/business/consumer Insights

Tools

SAS

SPSS

R

Python

Tableau

SQL

Datorama

GoodData

Job description

Company Description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Company Description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

The Starcom Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.

The Analytics Senior Analyst is an advanced junior-level position that uses research, data, and analytics techniques to answer client business questions, develop ‘test-and-learn’ approaches that roll-up to the client’s larger learning objectives, and implement best practices around strategy, activation, and campaign measurement.

Responsibilities

• Help drive day-to-day research and analytics efforts while delivering high impact, actionable insights
• Execute consumer, media, brand, and market research that will drive the client’s business
• Synthesize and provide clear visualization of insights surfaced by mining advertising and client data
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Develop and analyze media and brand targets that inform media strategies
• Apply syndicated research and proprietary agency resources to client’s business
• Evaluate new and potential data partners to identify the best resources and approaches
• Proactively educate internal and external clients on research, tools, and approaches
• Craft POVs for internal and external knowledge sharing

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 1+ years in media/marketing research, consumer insight, business consulting, or advertising analytics
• Experience with quantitative or qualitative research and working with large data sets to create insights
• Familiarity with syndicated and customer data environments
• Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plus
• Proficiency in Tableau, GoodData, Datorama, SQL a plus
• Strong communication skills both written and verbal
• Competency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based