Senior Analyst, Analytics

Publicis Groupe; New York (NY); On-site; USD 73,000 - 113,000; Full time

Benefits offered by this job

Paid Family Care for parents and caret

Adoption, Surrogacy and Fertility aid

Pet adoption support

Employee Assistance Programs

Tuition Assistance

Flexible Time off

Publicis Groupe Work Your World

Matching Gifts

Job summary

Starcom is seeking an Analytics Senior Analyst to drive day-to-day research and analytics, delivering actionable insights across consumer, media, brand, and market studies. You will synthesize insights from client data and advertising metrics, visualize findings, and report on campaign effectiveness to optimize strategies.

The role involves working with syndicated and proprietary data, leveraging tools like Tableau, SQL, and Python, and collaborating with cross-functional teams to deliver

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 1+ years in media/marketing research, consumer insight, business consulting, or advertising analytics
• Experience with quantitative or qualitative research and working with large data sets to create insights
• Familiarity with syndicated and customer data environments
• Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plus
• Proficiency in Tableau, GoodData, Datorama, SQL a plus
• Strong communication skills both written and verbal
• Competency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Responsibilities

• Help drive day-to-day research and analytics efforts while delivering high impact, actionable insights
• Execute consumer, media, brand, and market research that will drive the client’s business
• Synthesize and provide clear visualization of insights surfaced by mining advertising and client data
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Develop and analyze media and brand targets that inform media strategies
• Apply syndicated research and proprietary agency resources to client’s business
• Evaluate new and potential data partners to identify the best resources and approaches

Skills

Strong communication

Data analysis

Education

Bachelor’s degree in Marketing/Advertising/Business/Communications

Tools

SAS

SPSS

R

Python

Tableau

SQL

GoodData

Datorama

Job description

Company description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

The Starcom Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.

The Analytics Senior Analyst is an advanced junior-level position that uses research, data, and analytics techniques to answer client business questions, develop ‘test-and-learn’ approaches that roll-up to the client’s larger learning objectives, and implement best practices around strategy, activation, and campaign measurement.

Responsibilities

• Help drive day-to-day research and analytics efforts while delivering high impact, actionable insights
• Execute consumer, media, brand, and market research that will drive the client’s business
• Synthesize and provide clear visualization of insights surfaced by mining advertising and client data
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Develop and analyze media and brand targets that inform media strategies
• Apply syndicated research and proprietary agency resources to client’s business
• Evaluate new and potential data partners to identify the best resources and approaches

  Qualifications

  • Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
  • 1+ years in media/marketing research, consumer insight, business consulting, or advertising analytics
  • Experience with quantitative or qualitative research and working with large data sets to create insights
  • Familiarity with syndicated and customer data environments
  • Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plus
  • Proficiency in Tableau, GoodData, Datorama, SQL a plus
  • Strong communication skills both written and verbal
  • Competency in Microsoft Office Suite with intermediate to advanced understanding of Excel

  Additional information

  Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

  The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

  The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

  If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

  All your information will be kept confidential according to EEO guidelines.

  Compensation Range: USD $73,150.00 - USD $112,554.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/25/2027.