Analytics & Insights Manager: Marketing Data Leader

HGG IPG Health, LLC; United States; On-site; USD 110,000 - 145,000; Full time

Job summary

Omnicom Group is seeking a Manager, Analytics/Insights to conceptualize, design, and deliver marketing analytics solutions across opportunity identification, segmentation, media analytics, and CRM evaluations. You will work with cross‑functional teams to plan, execute, and evaluate initiatives, and oversee junior team members, providing training on data analysis, visualization, and quality assurance.

A Day in the Life includes guiding analysts in data extraction and quality control; developing

Qualifications

• Bachelor's degree preferred, with 3-6 years in marketing analytics or related fields.
• Advanced knowledge of analytic solutions platforms (Tableau, PowerBI, Google DataStudio) and digital analytics tools (Google Analytics, Tag Manager, Adobe).
• Working knowledge of data infrastructure, programming languages (SQL, MYSQL, NO-SQL), and cloud storage solutions.
• Competency in website and media tagging (UTM), with ability to summarize disparate datasets and leverage Excel, Tableau, PPT, SQL.

Responsibilities

• Guide analysts in data extraction, hygiene, and quality control from multiple marketing platforms.
• Oversee development of analytical plans, including methodology and metrics.
• Support website and media tagging, implementation, and QA.
• Extract and analyze data from various sources to identify trends and insights.
• Communicate key findings and observations to stakeholders through clear presentations.
• Collaborate with internal teams to design and build reports that drive business outcomes.

Skills

Data analysis

Team leadership

Mentoring

Stakeholder communication

Reporting

Education

Bachelor's degree

Tools

Tableau

PowerBI

Google Data Studio

Google Analytics

Tag Manager

Adobe

Job description

Omnicom Group is seeking a Manager, Analytics/Insights to conceptualize, design, and deliver marketing analytics solutions across opportunity identification, segmentation, media analytics, and CRM evaluations. You will work with cross‑functional teams to plan, execute, and evaluate initiatives, and oversee junior team members, providing training on data analysis, visualization, and quality assurance.

A Day in the Life includes guiding analysts in data extraction and quality control; developing