Analytics & Insights Analyst – Hybrid Growth Driver

Omnicom Media; New York (NY); On-site; USD 68,000 - 90,000; Full time

Job summary

Omnicom Media seeks an Analyst, Analytics/Insights to uncover actionable insights and drive business growth through data-driven solutions. You will design and deliver dashboards, reports, and analytics recommendations across media, website, social media, and marketing analytics.

Using advanced data analysis, visualization, and mining techniques, you will uncover trends, optimize performance, and inform strategic decisions.

Qualifications

• Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred), with relevant coursework in Marketing, Media, and Data Analytics.
• Prior experience in marketing analytics or related fields (advertising, retail marketing, product marketing, online marketing, loyalty marketing).
• Technical proficiency in Microsoft Excel, PowerPoint, SQL, R, Python, UTM tagging, dashboarding tools (Tableau, PowerBI, Google Data Studio, Datorama).
• Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches.
• Adaptability and flexibility to thrive in a fast-paced, dynamic environment and respond to changing business needs.
• Ability to drive business growth through data-driven insights, leveraging technical expertise and analytical mindset.

Responsibilities

• Extract, validate, and interpret complex data sets from diverse marketing and database platforms, ensuring data quality and integrity.
• Utilize web and media analytic tools (Google Analytics, Adobe, DCM) and other data sources (social listening, search, syndicated data, research) to collect and summarize insights.
• Develop compelling reports and automated dashboards (PowerBI, Tableau) using summarized data, supporting informed decision-making.
• Design, implement, and validate media and website tracking tags (UTM, GTM) for accurate measurement and analysis.
• Analyze data to provide actionable commentary, findings, and observations, while supporting ad-hoc requests from internal stakeholders and clients.

Skills

Analytical thinking

Problem solving

Data-driven decisions

Adaptability

Communication

Education

Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science

Tools

SQL

R

Python

Tableau

Power BI

Google Data Studio

Datorama

UTM tagging

Excel

PowerPoint

Job description

Omnicom Media seeks an Analyst, Analytics/Insights to uncover actionable insights and drive business growth through data-driven solutions. You will design and deliver dashboards, reports, and analytics recommendations across media, website, social media, and marketing analytics.

Using advanced data analysis, visualization, and mining techniques, you will uncover trends, optimize performance, and inform strategic decisions.