North America Demand Gen Lead - Remote & Equity

Jobgether; Oregon; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive healthcare

401(k) retirement plan

Equity participation

Remote work flexibility within United-

Parental leave

Job summary

Jobgether is seeking a Demand Generation Manager based in the United States to lead North America regional marketing initiatives, driving qualified leads and measurable revenue growth within cybersecurity and networking.

You will own end-to-end demand generation strategy, translating regional sales objectives into targeted campaigns across digital, webinars, email, content syndication, and ABM, while managing budgets and external partners.

Qualifications

• At least 5 years of experience in B2B demand generation, growth marketing, or a related field, with hands-on responsibility for managing regional marketing programs.
• Previous experience working in cybersecurity, information security, networking, or related technology industries.
• Pipeline ownership with marketing-sourced targets and measurable revenue contributions.
• Regional marketing expertise focused on North American markets.
• End-to-end campaign management: strategy, planning, content, execution, analysis, optimization, and follow-up.
• Multi-channel experience: webinars, content syndication, email campaigns, lead nurturing, and paid digital initiatives.
• ABM strategies developed in partnership with sales teams.
• Strong Salesforce proficiency for tracking campaign performance and funnel conversion.
• Familiarity with marketing automation platforms, analytics tools, and reporting solutions.
• Deep understanding of the B2B customer journey, attribution, and demand generation best practices.
• Experience coordinating marketing initiatives across global regions and cross-functional stakeholders.
• Budget and vendor management experience.
• AI and automation experience to improve workflows, personalization, and reporting.
• Project management, proactive communication, and autonomy in delivering initiatives.
• Remote work flexibility within the United States.

Responsibilities

• Own regional demand generation strategy for North America, from planning to execution and optimization.
• Drive pipeline growth by translating sales objectives into actionable demand generation plans.
• Develop and execute integrated multi-channel campaigns (webinars, content syndication, email, ABM).
• Align marketing with sales objectives and prioritise target accounts and territories.
• Monitor funnel metrics, identify improvements, and boost conversion rates and pipeline contribution.
• Manage regional marketing budgets and oversee external vendors and agencies.
• Coordinate cross-functional initiatives with Sales, regional marketing, Content, PPC, and Marketing Operations.
• Adapt global marketing strategies to North American market requirements while maintaining global alignment.
• Evaluate vendor performance and manage vendor relationships and contracts.
• Strengthen lead management processes with SDR/BDR teams and Marketing Ops.
• Provide performance visibility through KPIs, pipeline contribution, and strategic recommendations.
• Leverage AI/automation to enhance campaign execution and reporting.

Job description

Jobgether is seeking a Demand Generation Manager based in the United States to lead North America regional marketing initiatives, driving qualified leads and measurable revenue growth within cybersecurity and networking.

You will own end-to-end demand generation strategy, translating regional sales objectives into targeted campaigns across digital, webinars, email, content syndication, and ABM, while managing budgets and external partners.