Americas ABM Lead: Strategic Growth

Remote; San Francisco (CA); On-site; USD 130,000 - 140,000; Full time

Job summary

Siemens Software is seeking an Account-Based Marketing Manager for the Americas to drive regional execution of the global ABM strategy across North America and Latin America, collaborating with Sales, BDR, Customer Success, and Marketing to accelerate account progression.

You will localize messaging and programs for local markets, build engaging 1:1 and 1:few campaigns, coordinate multi‑channel programs, and measure impact to improve performance in a dynamic, multi‑timezone environment.

Qualifications

• Experience in B2B marketing with ABM, field marketing, enterprise marketing, or demand generation.
• Ability to tailor global ABM programs to the Americas market.
• Proven track record creating creative account engagement programs.
• Experience partnering with Sales, BDR, and Customer Success teams.
• Strong understanding of enterprise buying groups across tech and business.
• Experience running integrated campaigns across digital, events, outbound, and executive engagement.
• Familiarity with Demandbase, Qualified, Salesforce, and web personalization tools.
• Strong project management across geographies and time zones.
• Data-driven mindset using campaign and account insights.
• Experience supporting mature and growth markets in NA and LATAM.
• Interest in AI and emerging marketing tech to improve personalization.

Responsibilities

• Drive Regional ABM Execution across the Americas, adapting programs to regional needs.
• Build creative account engagement campaigns and experiences.
• Partner with regional Sales and BDR teams to identify priority accounts.
• Localize global programs for North American and Latin American markets.
• Deliver integrated campaigns across digital, events, outbound, paid media, and web personalization.
• Leverage ABM tech such as Demandbase, Salesforce, and marketing automation to measure engagement.
• Monitor performance and optimize campaigns based on data and sales feedback.
• Collaborate with global ABM, Product Marketing, and Content teams.

Skills

ABM strategy

B2B marketing

Field Marketing

Enterprise Marketing

Demand Generation

Campaign management

Cross-functional collaboration

Multi-channel campaigns

Data-driven marketing

Regional marketing

Tools

Salesforce

Demandbase

Qualified

Web personalization tools

Marketing automation

Job description

Siemens Software is seeking an Account-Based Marketing Manager for the Americas to drive regional execution of the global ABM strategy across North America and Latin America, collaborating with Sales, BDR, Customer Success, and Marketing to accelerate account progression.

You will localize messaging and programs for local markets, build engaging 1:1 and 1:few campaigns, coordinate multi‑channel programs, and measure impact to improve performance in a dynamic, multi‑timezone environment.