Latin America Field Marketing Manager - ABM & Demand Gen

Teradata; Jackson (MS); Hybrid; USD 112,000 - 168,000; Full time

Job summary

Teradata is seeking a Manager of Field Marketing focused on Latin America (LATAM) with additional responsibilities for supporting North American markets (USA and Canada). The role drives ABM and demand generation programs to accelerate the sales cycle and generate net new pipeline across LATAM.

You will partner with LATAM sales teams and regional leaders to craft marketing plans aligned to business priorities, adaptable for direct and indirect channels.

Qualifications

• Bachelor's degree required.
• 5–8 years in B2B marketing, with focus on field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills managing field and virtual events.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven and analytical mindset with ability to turn insights into action.
• Proficient in Salesforce with campaign and pipeline reporting.

Responsibilities

• Drive demand generation activity across the region with digital programs, field events, partner marketing, and content syndication.
• Coordinate asset and campaign delivery into ABM and marketing automation platforms (Influ2, Eloqua) for account-level targeting.
• Work with regional sales leadership and SDRs to align marketing with pipeline goals and create enablement materials.
• Enable localized campaign execution and content adaptation for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs targeting named accounts and multi-touch digital sequences in Spanish and Portuguese.
• Plan and manage regional field and virtual events end-to-end (Cvent, promotion, post-event assets).
• Provide social media support for local leaders and SMEs.
• Coordinate input for regional marketing calendar and performance reviews.
• Proactively manage regional marketing calendar and budget.
• Analyze full-funnel performance from lead to pipeline and adjust programs accordingly.
• Support MDF usage and channel/partner marketing in indirect sales markets.
• Support USA and Canada marketing alongside LATAM as secondary focus.
• Travel domestically and internationally as needed.

Skills

Field marketing

Demand generation

ABM programs

Sales enablement

Analytics mindset

CRM reporting

Education

Bachelor's degree

Tools

Salesforce

Influ2

Eloqua

Marketing automation

Job description

Teradata is seeking a Manager of Field Marketing focused on Latin America (LATAM) with additional responsibilities for supporting North American markets (USA and Canada). The role drives ABM and demand generation programs to accelerate the sales cycle and generate net new pipeline across LATAM.

You will partner with LATAM sales teams and regional leaders to craft marketing plans aligned to business priorities, adaptable for direct and indirect channels.