Amazon Marketing Lead - PDP, A+ & Ads Optimization

Joie Children's Products, Inc.; Morgantown (PA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical & Prescription Plan Design

Dental and Vision

401(k) with 6% Employer Match

Paid Time Off

Job summary

Joie Children's Products, Inc. in Morgantown, PA is seeking an Amazon Marketing Manager to own how Joie appears and performs on Amazon. You will translate brand and product strategy into compelling Amazon experiences that drive shopper engagement and conversion.

The role partners with Commercial Sales, E-commerce, Trade Marketing, Creative, Product Marketing, Product Management, Compliance, and an external Amazon advertising agency to execute marketing strategies, content, and campaigns.

Qualifications

• 3–5 years of marketing experience with significant hands-on Amazon experience.
• Strong experience with Amazon Seller Central, PDP optimization, A+ Content, Amazon advertising, and PPC.
• Experience creating or managing Amazon content, including copy, imagery, video infographics, and A+ Content.
• Strong understanding of Amazon advertising, including keywords, targeting, campaign strategy, budgets, and performance.
• Marketing experience within consumer packaged goods, consumer products, retail, or another product-driven industry strongly preferred.

Responsibilities

• Develop and execute Amazon marketing strategies that increase visibility, product discovery, engagement, and conversion.
• Translate brand and product marketing strategies into compelling Amazon experiences.
• Monitor Amazon trends, competitors, search behavior, and performance to identify opportunities.
• Own and optimize Amazon Product Detail Pages (PDPs).
• Develop and manage A+ Content, product imagery, infographics, video, and copy.
• Ensure Amazon content clearly communicates product benefits and supports the customer purchase journey.
• Partner with Creative and cross-functional teams to develop and launch high-quality content.
• Partner with external Amazon advertising agencies on PPC and sponsored advertising campaigns.
• Understand campaign structure, targeting, keywords, budgets, and performance.
• Evaluate agency recommendations and help determine campaign priorities and investment.
• Ensure advertising and Amazon content work together to support performance.
• Analyze Amazon traffic, conversion, search visibility, advertising performance, and product trends.
• Identify underperforming products and recommend actions to improve conversion.
• Test and optimize PDP images, copy, A+ Content, video, and other customer-facing content.
• Lead Amazon marketing execution for new product launches.
• Develop launch plans and timelines across PDPs, A+ Content, creative, and advertising.
• Ensure products are fully prepared and optimized before launch.

Skills

Amazon experience

Seller Central

PDP optimization

A+ Content

Advertising PPC

CPG experience

Education

Bachelor’s degree in Marketing/Business/E-commerce

Job description

Joie Children's Products, Inc. in Morgantown, PA is seeking an Amazon Marketing Manager to own how Joie appears and performs on Amazon. You will translate brand and product strategy into compelling Amazon experiences that drive shopper engagement and conversion.

The role partners with Commercial Sales, E-commerce, Trade Marketing, Creative, Product Marketing, Product Management, Compliance, and an external Amazon advertising agency to execute marketing strategies, content, and campaigns.