Amazon Brand Marketing Manager

Joie International; Northern (KY); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Joie, a global baby gear brand established in 2011, is seeking an Amazon Marketing Manager in Morgantown, PA. You will own Amazon PDPs, A+ content, Brand Store experiences, and on-Amazon storytelling to communicate value and drive shopper conversion. The role collaborates with the Brand Marketing team, Commercial Sales Manager, Sr.

Ecommerce Manager, and external agency. Requires 3-5 years Amazon marketing experience, experience with Seller Central, and strong analytical skills; Bachelor’s in

Qualifications

• Three to five years of professional marketing experience with hands-on Amazon experience.
• Strong experience with Seller Central, PDP optimization, A+ Content, and PPC.
• Experience creating or managing Amazon content (imagery, video, copy, infographics).
• Bachelor’s degree in Marketing, Business, E-commerce, or related field preferred.
• Analytical with ability to turn data into actions.

Responsibilities

• Develop and execute Amazon marketing strategies to increase visibility, discovery, engagement, and conversion.
• Own PDPs and A+ Content; manage Brand Store and on-Amazon storytelling.
• Collaborate with Creative, Product Marketing, E-commerce, and Compliance teams.
• Coordinate with external Amazon agency on PPC campaigns.
• Analyze traffic, performance data, and optimize content.

Skills

Amazon marketing

PPC advertising

Content development

Analytics

Agency management

Cross-functional collaboration

Education

Bachelor's degree in Marketing / Business / E-commerce

Tools

Amazon Seller Central

A+ Content tools

Google Analytics

Asana/Wrike

Job description

Joie, a global baby gear brand established in 2011, is seeking an Amazon Marketing Manager in Morgantown, PA. You will own Amazon PDPs, A+ content, Brand Store experiences, and on-Amazon storytelling to communicate value and drive shopper conversion. The role collaborates with the Brand Marketing team, Commercial Sales Manager, Sr.

Ecommerce Manager, and external agency. Requires 3-5 years Amazon marketing experience, experience with Seller Central, and strong analytical skills; Bachelor’s in