B2B SaaS Demand Gen Lead - Full-Funnel Growth

Insightsoftware; Northern (KY); Hybrid; USD 65,000 - 81,000; Full time

Job summary

insightsoftware is seeking a Demand Generation Manager to plan and execute full-funnel programs that drive net new pipeline for Lineos. This role spans paid, owned, and earned channels and requires a strong performance marketing mindset with hands-on execution.

The ideal candidate has a solid B2B demand gen foundation, is comfortable with the core stack (paid search, paid social, marketing automation, Salesforce), and can translate campaign data into actionable insights.

Qualifications

• 3–5 years of B2B demand generation experience with exposure to pipeline metrics and multi-channel campaign execution.
• Experience using web analytics tools to monitor and report on campaign performance.
• Foundational understanding of B2B buyer journeys and intent-based marketing concepts.

Responsibilities

• Plan and execute integrated demand generation campaigns across paid search, paid social, content syndication, email nurture, webinars, and virtual and in-person events.
• Manage campaign setup, monitoring, and optimization across channels to improve conversion rates, lead quality, and cost efficiency.
• Support the development of campaign briefs and collaborate with content, product marketing, and design to produce demand-generating assets aligned to target buyer personas.
• Maintain a structured feedback loop with BDR and Sales teams on lead quality, follow-up cadences, and conversion performance.
• Build and maintain campaign performance reporting covering MQL volume, pipeline sourced, channel ROI, and cost per lead.
• Support the evaluation and testing of new channels and tactics relevant to the B2B finance and technology market.

Skills

B2B demand generation

Paid search

Paid social

Marketing automation

Salesforce

Web analytics

Buyer journeys

Copywriting

Cross-functional collaboration

Job description

insightsoftware is seeking a Demand Generation Manager to plan and execute full-funnel programs that drive net new pipeline for Lineos. This role spans paid, owned, and earned channels and requires a strong performance marketing mindset with hands-on execution.

The ideal candidate has a solid B2B demand gen foundation, is comfortable with the core stack (paid search, paid social, marketing automation, Salesforce), and can translate campaign data into actionable insights.