Demand Generation Manager

LiveKit Incorporated; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Salary + equity

Health benefits

Flexible vacation

Job summary

LiveKit is seeking a Demand Generation Manager to build and scale our growth program in collaboration with a fast-growing sales team. You’ll design, launch, and own always-on demand gen campaigns (paid, email nurture, content syndication) that keep pace with pipeline needs.

You will manage the campaign calendar, reporting cadence, and lead scoring/routing to show real attribution. Partner with sales to align campaigns to territory, and run channel experiments to prioritize what generates

Qualifications

• 4+ years running demand generation or growth marketing campaigns end-to-end in B2B SaaS
• Hands-on experience with paid, email, and content-driven campaigns. You've built and run these yourself, not just briefed an agency
• Comfortable partnering closely with a fast-growing sales and SDR team, adjusting to what they actually need, and developing integrated campaigns that heavily involve collaboration with sales
• Strong command of marketing automation and attribution tooling (HubSpot, Marketo, Salesforce, or similar)
• Data-driven — you can tie a campaign to a number sales actually cares about
• Ability to troubleshoot and problem-solve on the fly
• Experience working on field events, driving attendance, follow-ups, and promotion

Responsibilities

• Design, launch, and own always-on demand gen campaigns (paid, email nurture, content syndication) that keep pace with a rapidly growing sales team's pipeline needs
• Build and manage the campaign calendar and reporting cadence, giving sales and marketing leadership a clear view of MQL/SQL flow
• Partner directly with sales leadership and reps to align campaigns to territory and segment expansion, so new hires ramp with pipeline in hand
• Manage lead scoring, routing, and attribution so we can show — not just claim — what's working
• Run experiments across channels (paid social, paid search, webinars, retargeting, ABM) and double down on what generates pipeline, not just clicks

Skills

Demand generation

Growth marketing

B2B SaaS

Data-driven marketing

Marketing automation

Sales alignment

Experimentation

Channel management

Tools

HubSpot

Marketo

Salesforce

Job description

About LiveKit

LiveKit is building the infrastructure layer for the voice-driven era of computing. Our platform gives developers everything they need to build, test, deploy, scale, and observe agents in production. Founded in 2021, LiveKit powers voice AI applications for OpenAI, xAI, Salesforce, Coursera, Spotify, and thousands of others, collectively facilitating billions of calls each year.

About You

You'll be building the demand gen function from a real foundation, not patching around one, with a sales org that actually wants what you're building.

You’ll thrive as a Demand Generation Manager if you:

• are obsessed with making the best product for our customers

• are known as the go-to person for tackling tough problems

• work hard and can build and ship fast

• are focused on polish, detail and quality

• are a fast learner, frequently picking up new tools and skills

The best way to impress us is with thoughtful ways you'd implement LiveKit, and potentially tinkering with it

What You'll Do

• Design, launch, and own always-on demand gen campaigns (paid, email nurture, content syndication) that keep pace with a rapidly growing sales team's pipeline needs

• Build and manage the campaign calendar and reporting cadence, giving sales and marketing leadership a clear view of MQL/SQL flow

• Partner directly with sales leadership and reps to align campaigns to territory and segment expansion, so new hires ramp with pipeline in hand

• Manage lead scoring, routing, and attribution so we can show — not just claim — what's working

• Run experiments across channels (paid social, paid search, webinars, retargeting, ABM) and double down on what generates pipeline, not just clicks

Who You Are

• 4+ years running demand generation or growth marketing campaigns end-to-end in B2B SaaS

• Hands-on experience with paid, email, and content-driven campaigns. You've built and run these yourself, not just briefed an agency

• Comfortable partnering closely with a fast-growing sales and SDR team, adjusting to what they actually need, and developing integrated campaigns that heavily involve collaboration with sales

• Strong command of marketing automation and attribution tooling (HubSpot, Marketo, Salesforce, or similar)

• Data-driven — you can tie a campaign to a number sales actually cares about

• Ability to troubleshoot and problem-solve on the fly

• Experience working on field events, driving attendance, follow-ups, and promotion

Nice to Have

• Experience marketing to developers or technical buyers

• Experience scaling a demand gen function alongside a rapidly growing sales team

• ABM experience

• Some familiarity with voice AI, real-time infrastructure, or WebRTC — or the willingness to nerd out and learn fast

Our Commitment to You

• An opportunity to build something truly impactful to the world

• Contribute to open source alongside world-class engineers

• Competitive salary and equity package

• Health, dental, and vision benefits

• Flexible vacation policy

LiveKit is an equal opportunity employer and does not discriminate on the basis of any characteristic protected by applicable law. If you require a reasonable accommodation during the application or interview process, please contact [e-mail].