Demand Generation Manager

LiveKit; United States; On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Health, dental, and vision benefits

Equity package

Flexible vacation policy

Job summary

LiveKit is seeking a Demand Generation Manager to design, launch, and own always-on campaigns across paid, email, and content channels. You will collaborate with a fast-growing sales team to align programs with territory expansion and pipeline needs.

You will manage the campaign calendar, lead scoring, and attribution, iterating through experiments to drive measurable pipeline. Ideal candidates have 4+ years in B2B SaaS demand gen and strong automation skills.

Qualifications

• 4+ years running demand generation campaigns end-to-end in B2B SaaS.
• Hands-on experience with paid, email, and content-driven campaigns.
• Partner closely with sales/ SDR teams to align campaigns and ramp pipelines.
• Strong command of marketing automation and attribution tooling.
• Data-driven and able to tie campaigns to sales metrics and outcomes.

Responsibilities

• Design, launch, and own always-on demand gen campaigns across channels.
• Build campaign calendar and reporting cadence for clear pipeline view.
• Align campaigns with sales territory and segment expansion plans.
• Manage lead scoring, routing, and attribution to prove effectiveness.
• Run experiments across channels and optimize for pipeline generation.

Skills

Demand gen

B2B SaaS

Marketing automation

Analytics

Campaign mgmt

Tools

HubSpot

Marketo

Salesforce

Job description

About LiveKit

LiveKit is building the infrastructure layer for the voice-driven era of computing. Our platform gives developers everything they need to build, test, deploy, scale, and observe agents in production. Founded in 2021, LiveKit powers voice AI applications for OpenAI, xAI, Salesforce, Coursera, Spotify, and thousands of others, collectively facilitating billions of calls each year.

About You

You'll be building the demand gen function from a real foundation, not patching around one, with a sales org that actually wants what you're building.

You'll thrive as a Demand Generation Manager if you:

• are obsessed with making the best product for our customers

• are known as the go-to person for tackling tough problems

• work hard and can build and ship fast

• are focused on polish, detail and quality

• are a fast learner, frequently picking up new tools and skills

The best way to impress us is with thoughtful ways you'd implement LiveKit, and potentially tinkering with it

What You'll Do

• Design, launch, and own always-on demand gen campaigns (paid, email nurture, content syndication) that keep pace with a rapidly growing sales team's pipeline needs

• Build and manage the campaign calendar and reporting cadence, giving sales and marketing leadership a clear view of MQL/SQL flow

• Partner directly with sales leadership and reps to align campaigns to territory and segment expansion, so new hires ramp with pipeline in hand

• Manage lead scoring, routing, and attribution so we can show — not just claim — what's working

• Run experiments across channels (paid social, paid search, webinars, retargeting, ABM) and double down on what generates pipeline, not just clicks

Who You Are

• 4+ years running demand generation or growth marketing campaigns end-to-end in B2B SaaS

• Hands-on experience with paid, email, and content-driven campaigns. You've built and run these yourself, not just briefed an agency

• Comfortable partnering closely with a fast-growing sales and SDR team, adjusting to what they actually need, and developing integrated campaigns that heavily involve collaboration with sales

• Strong command of marketing automation and attribution tooling (HubSpot, Marketo, Salesforce, or similar)

• Data-driven — you can tie a campaign to a number sales actually cares about

• Ability to troubleshoot and problem-solve on the fly

• Experience working on field events, driving attendance, follow-ups, and promotion

Nice to Have

• Experience marketing to developers or technical buyers

• Experience scaling a demand gen function alongside a rapidly growing sales team

• ABM experience

• Some familiarity with voice AI, real-time infrastructure, or WebRTC — or the willingness to nerd out and learn fast

Our Commitment to You

• An opportunity to build something truly impactful to the world

• Contribute to open source alongside world-class engineers

• Competitive salary and equity package

• Health, dental, and vision benefits

• Flexible vacation policy

LiveKit is an equal opportunity employer and does not discriminate on the basis of any characteristic protected by applicable law. If you require a reasonable accommodation during the application or interview process, please contact [e-mail].