AI Solutions Marketing Lead - Emerging Industries

Anthropic Limited; San Francisco, New York (CA, NY); Hybrid; USD 288,000 - 352,000; Full time

Job summary

Anthropic is seeking a Solutions Marketing Manager to bring Claude to market across emerging industries and new customer segments. You will develop messaging and positioning for industry sub-sectors and professionals, and lead cross-functional collaboration between sales, product, and marketing.

You’ll craft sector-specific narratives, drive go-to-market for launches, and enable sales with compelling materials and campaigns.

Qualifications

• 8+ years of B2B product marketing or solutions marketing experience in software.
• Demonstrated success creating vertical-specific solutions for regulated industries.
• Experience marketing AI/ML or emerging tech to enterprise buyers.

Responsibilities

• Develop and execute solutions marketing strategy across priority industries and segments.
• Craft differentiated positioning and messaging for industries and sub-sectors.
• Lead go-to-market for industry product launches, including sector offerings and MCP integrations.
• Partner with field marketing and sales to build industry viewpoints, use cases and programs.
• Create persona-based solutions for users across finance, legal, customer support and operations.
• Adapt narratives for Enterprise, Commercial, SMB, and Startups.
• Enable sales with materials, campaigns, and pipeline-driving initiatives.
• Report on channels and campaigns, identify opportunities for iteration.
• Collaborate across product, sales, partnerships, and marketing to ship industry solutions.

Skills

B2B product marketing

Solutions marketing

Enterprise marketing

Education

Bachelor's degree

Tools

Cloud platforms

Enterprise architecture

Job description

Anthropic is seeking a Solutions Marketing Manager to bring Claude to market across emerging industries and new customer segments. You will develop messaging and positioning for industry sub-sectors and professionals, and lead cross-functional collaboration between sales, product, and marketing.

You’ll craft sector-specific narratives, drive go-to-market for launches, and enable sales with compelling materials and campaigns.