Go-to-Market Lead for Developer Platforms & APIs

Anthropic Limited; New York (NY); Hybrid; USD 288,000 - 352,000; Full time

Benefits offered by this job

Competitive compensation

Equity donation matching

Generous vacation

Flexible hours

Nice office in SF

Job summary

Anthropic Limited is seeking a product marketer to join the Claude Platform Product Marketing team. You will drive go-to-market for launches across the platform, from new API features to developer tools and the capabilities that ship with new models.

You will partner with Product to craft positioning and messaging that explain what each feature does and who it’s for, and provide Sales with narratives and materials to win technical deals.

Qualifications

• Proven track record of go-to-market for API products or developer tools.
• Strong technical background to explain AI features to technical and non-technical audiences.
• Excel at cross-functional collaboration between Product, Sales, and Marketing.
• Ability to create diverse marketing content: blogs, presentations, sales collateral, website copy, and case studies.
• Exceptional writing with adaptable tone for diverse audiences.

Responsibilities

• Lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities
• Develop compelling product messaging, positioning, and value propositions aligned with technical audience needs
• Drive product launches that generate market momentum, from flagship releases to incremental feature updates
• Design and implement developer marketing campaigns to drive API adoption and platform usage
• Support sales enablement initiatives that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
• Partner with Product to shape roadmap priorities based on competitive intel, customer research, and field feedback
• Work closely with Developer Relations, Comms, Creative, Marketing, and Sales to effectively bring new products to market

Skills

Go-to-market

API products

Developer tools

Cross-functional

Storytelling

Technical writing

Executive comms

Education

Bachelor's degree

Job description

Anthropic Limited is seeking a product marketer to join the Claude Platform Product Marketing team. You will drive go-to-market for launches across the platform, from new API features to developer tools and the capabilities that ship with new models.

You will partner with Product to craft positioning and messaging that explain what each feature does and who it’s for, and provide Sales with narratives and materials to win technical deals.