AI SaaS GTM Leader & Growth Architect

DIGITAL HARBOR, Inc.

Lehi (UT)

On-site

USD 150,000 - 230,000

Full time

5 days ago

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Job summary

Digital Harbor, Inc. seeks a hands-on GTM Leader to own market-entry and adoption strategies for its AI-powered SaaS products. You will translate complex AI capabilities into clear value propositions, identify top use cases, and drive end-to-end product growth across multiple audiences.

You will collaborate with Product, Design, and Engineering to optimize onboarding, retention, and organic growth, while building scalable distribution through channels, partners, and influencer activity.

Qualifications

Documented firsthand involvement launching at least one software or SaaS product and scaling it to several hundred thousand end users or more; candidates must explain their individual contribution and measurable results.
At least one meaningful product-growth success that continued to grow or sustain meaningful adoption for approximately three to five years after the candidate moved on, supported by a credible explanation of the enduring growth drivers.
Strong ability to pitch products in plain language, clearly articulating user pain, market white space, differentiation, and end-user value.
Evidence of end-user-centered thinking, including user psychology, compelling use cases, activation, retention, advocacy, and referrals.
Practical experience with product launches, GTM strategy, organic or product-led distribution, and social media marketing, including influencer channels.
Ability to work directly with Product, Engineering, Design, and leadership, and to execute personally rather than only delegate.
Excellent product storytelling, communication, analytical judgment, and experimentation skills.

Responsibilities

Own end-to-end GTM strategy from product discovery and positioning through launch, distribution, activation, adoption, and sustainable growth.
Create practical channel, partner, community, creator, and product-led distribution strategies capable of reaching hundreds of thousands of users without depending on large paid-media budgets.
Work closely with Product, Design, and Engineering to strengthen onboarding, user experience, sharing mechanics, engagement, and retention.
Define and evaluate success through end-user adoption, activated users, repeat usage, retention, referrals, organic reach, and product-level business outcomes.
Use customer research, market testing, and product data to iterate quickly on the message, audience, use cases, and GTM approach.
Develop a coherent GTM approach across the Business Media portfolio and build authentic social and influencer-channel marketing strategies.
Demonstrate fluency in how Millennials, Gen X, and Gen Z discover, evaluate, adopt, and share software products; lead messaging and experiments.
Lead messaging, product pitches, experiments, launch plans, and cross-functional execution while building a focused team and partner network as needed.