Enterprise Growth Marketing Lead - AI-Driven GTM

BrightAI; San Francisco (CA); Vor Ort; USD 140.000 - 210.000; Vollzeit

Zusammenfassung

BrightAI is a physical AI company helping essential infrastructure operators improve asset reliability and safety. The Growth Marketing Lead will own the full customer journey, from discovery to expansion, and drive paid, organic, and lifecycle programs with a hands-on, data-driven approach.

You will partner with product marketing, design, sales, Customer Success and Product to align messaging, content, and adoption.

Qualifikationen

• Experience in paid acquisition and lifecycle programs with measurable impact.
• Deep expertise in SEO, AEO and conversion optimization.
• Experience marketing to enterprise B2B buyers with long cycles.
• Fluency with analytics instrumentation, CRM and marketing automation systems.
• Ability to partner across product marketing, design, sales, Customer Success and Product.
• Strong communication and cross-functional collaboration.

Aufgaben

• Own growth strategy, budget and prioritization across acquisition, engagement and retention.
• Run paid search, paid social and retargeting campaigns for specific segments.
• Grow organic discovery through SEO and AEO to boost results.
• Improve conversion across website, landing pages and forms.
• Build email nurture and segmentation programs using signals.
• Design lifecycle programs with Customer Success, Product and Sales.
• Extend reach via webinars, partnerships and ABM campaigns.
• Build and maintain GTM systems: CRM, marketing automation and APIs.
• Use AI tools for audience research and content variation.
• Own tracking and reporting on pipeline, engagement and retention.

Kenntnisse

Paid acquisition

Lifecycle programs

Enterprise B2B

Analytics systems

APIs & webhooks

Tools

Clay

n8n

CRM platforms

Marketing automation

Jobbeschreibung

BrightAI is a physical AI company helping essential infrastructure operators improve asset reliability and safety. The Growth Marketing Lead will own the full customer journey, from discovery to expansion, and drive paid, organic, and lifecycle programs with a hands-on, data-driven approach.

You will partner with product marketing, design, sales, Customer Success and Product to align messaging, content, and adoption.