AI Product Manager — Salesforce & GTM Transformation Lead

BCG X; Manhattan Beach (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

BCG X in Manhattan Beach is seeking a results-driven CRM and growth strategist to join our Marketing, Sales & Pricing practice. You’ll drive multi-channel GTM initiatives, lead Salesforce-centered modernization, and collaborate with cross-functional teams to deliver measurable impact for clients.

Ideal candidates have 2-6 years of relevant experience, hands-on Salesforce and marketing automation know-how, and a passion for building scalable digital products and services in a consulting

Qualifications

• 2-6 years of professional experience in industry, consulting, or a relevant functional role.
• Experience with Salesforce as well as other GTM tools like Marketo, Eloqua, or similar platforms
• Expert knowledge of CRM adjacent tools like 3rd party applications, managed packages, and expert in navigating PPT and Excel
• Proven ability to evaluate business and technical trade-offs (effort vs. value), resolve conflicts, and make critical choices on functionality, user experience, and technical implementation to maximize value and meet business objectives
• Experience collaborating with cross-functional stakeholders to establish a clear vision and strategy for the CRM modernization project and to collect and prioritize requirements
• Experience defining business goals, user needs, and market demands to define a product’s direction
• Experience collaborating with development teams, serving as the primary point of contact between business stakeholders and the technical teams
• A passion for B2B sales, marketing, service delivery and scaling digital products and services
• Understanding of business outcomes and associated KPIs that will be impacted by product features to contribute to program value
• Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
• Previous sales, marketing, or service delivery experience focused on user acquisition, retention and growth levers for B2B digital products
• Expert communication, presentation, and material preparation skills
• Previous experience at a professional consulting company highly desired

Responsibilities

• Determine optimal strategy to identify highest value use cases for GTM across Marketing, Sales, and Service
• Lead roadmap creation, strategy, execution, and optimization for digital transformation with SFDC as a platform
• Own multi-channel growth strategy based on marketing, sales, pricing, and digital self-service
• Define, execute, analyze, and optimize Salesforce technical use case from pilot to scale
• Collaborate with X and core leadership to drive execution and roadmap
• Define and validate KPIs to drive business such as customer acquisition, retention, share of wallet, ROI
• Build unique capabilities around media, technology, customer journey, and Growth operating models
• Be agile and iterative in your approach, and relentlessly pursue growth opportunities

Skills

Salesforce experience

CRM strategy

Cross-functional collaboration

Data analysis

Tools

Salesforce

Marketo

Eloqua

Job description

BCG X in Manhattan Beach is seeking a results-driven CRM and growth strategist to join our Marketing, Sales & Pricing practice. You’ll drive multi-channel GTM initiatives, lead Salesforce-centered modernization, and collaborate with cross-functional teams to deliver measurable impact for clients.

Ideal candidates have 2-6 years of relevant experience, hands-on Salesforce and marketing automation know-how, and a passion for building scalable digital products and services in a consulting