AI Product Lead — GTM & Salesforce Strategy

BCG X; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Health insurance

Paid parental leave

Retirement plan

Paid time off

Job summary

BCG X is expanding its Marketing, Sales & Pricing practice with a focus on B2B Sales and CRM modernization using Salesforce. You will lead strategy and roadmap across Marketing, Sales, and Service, driving high-value use cases and multi-channel growth.

The role requires collaborating with cross-functional teams to align goals and KPIs, and to deliver scalable digital solutions. The position emphasizes a strong preference for consulting experience and ability to articulate business value through

Qualifications

• 2-6 years of experience in industry, consulting, or a relevant functional role.
• Experience with Salesforce and GTM tools like Marketo or Eloqua.
• Ability to evaluate business and technical trade-offs and maximize value.
• Experience collaborating with cross-functional stakeholders to define CRM modernization goals.
• Experience defining business goals, user needs, and market demands for a product direction.
• Experience partnering with development teams as the primary liaison between business and tech.
• Passion for B2B sales, marketing, service, and scaling digital products.
• Understanding KPIs and business outcomes impacted by product features.
• Strong communication, presentation, and material-prep skills.
• Consulting experience is highly valued.

Responsibilities

• Determine the optimal strategy to identify high-value use cases across Marketing, Sales, and Service.
• Lead SFDC-focused roadmap creation, strategy, and execution for digital transformation.
• Own multi-channel growth strategy based on marketing, sales and pricing.
• Define, execute, and analyze Salesforce use cases from pilot to scale with measurable impact.
• Collaborate with X and leadership to drive roadmap implementation.
• Define and validate core KPIs to drive business results like acquisition and retention.
• Develop unique capabilities around media, technology, and customer journey.
• Be agile and iterative in pursuing growth opportunities.

Skills

2-6 years exp

Salesforce

Marketo

Eloqua

Strategic thinking

Cross-functional collaboration

Product discovery

Stakeholder management

Growth hacking

Communication

Consulting exp

Education

Bachelor’s degree or relevant field

Tools

PowerPoint

Excel

Job description

BCG X is expanding its Marketing, Sales & Pricing practice with a focus on B2B Sales and CRM modernization using Salesforce. You will lead strategy and roadmap across Marketing, Sales, and Service, driving high-value use cases and multi-channel growth.

The role requires collaborating with cross-functional teams to align goals and KPIs, and to deliver scalable digital solutions. The position emphasizes a strong preference for consulting experience and ability to articulate business value through