AI Product Leader — Growth & GTM Strategy

BCG X; Seattle (WA); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Health insurance

Dental coverage

Vision insurance

Parental leave

Paid time off

401(k) retirement plan

Job summary

BCG X is seeking a CRM modernization-focused strategist to drive multi-channel growth initiatives in Marketing, Sales, and Service. You will lead Salesforce-driven transformations, define KPIs, and collaborate with cross-functional teams to deliver high-impact use cases.

The role emphasizes strategic thinking, stakeholder collaboration, and a strong focus on GTM outcomes, working from Seattle with proximity to client sites and a dynamic tech-enabled environment.

Qualifications

• Experience with Salesforce and GTM tools like Marketo and Eloqua.
• Proven ability to evaluate business and technical trade-offs to maximize value.
• Experience collaborating with cross-functional stakeholders to define vision and strategy for CRM modernization.

Responsibilities

• Be the authority within a multi-disciplinary team to determine the optimal strategy to identify highest value use cases to unlock GTM across Marketing, Sales, and Service
• Lead roadmap creation, strategy, execution, and optimization for clients around digital transformation with SFDC as a platform
• Own multi-channel growth strategy based on marketing, sales, pricing, and digital self-service
• Define, execute, analyze, and optimize Salesforce-focused use cases from pilot to scale
• Collaborate with X and core leadership to drive execution and implementation of identified use cases and roadmap
• Be value oriented by defining and validating core KPIs such as customer acquisition, retention, share of wallet, win rate, ROI
• Build on BCG’s differentiation by developing unique capabilities around media, technology, customer journey, and Growth operating models
• Be agile and iterative, seeking new growth opportunities

Skills

Strategic thinking

Cross-functional collaboration

Communication

Analytical thinking

Education

Bachelor's degree or MBA in a relevant field

Tools

Salesforce

Marketo

Eloqua

PPT

Excel

Job description

BCG X is seeking a CRM modernization-focused strategist to drive multi-channel growth initiatives in Marketing, Sales, and Service. You will lead Salesforce-driven transformations, define KPIs, and collaborate with cross-functional teams to deliver high-impact use cases.

The role emphasizes strategic thinking, stakeholder collaboration, and a strong focus on GTM outcomes, working from Seattle with proximity to client sites and a dynamic tech-enabled environment.