AI-Driven Salesforce Growth Product Lead

BCG X; Miami (FL); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Zero health insurance premiums

Paid parental leave

15 vacation days

401(k) retirement plan

Gym membership reimbursement

Job summary

BCG X is seeking a seasoned CRM and GTM strategist to accelerate multi-channel growth. You will drive Salesforce-driven initiatives, partnering with marketing, sales, and service teams to map value, shape the roadmap, and deliver measurable outcomes across BCG X projects.

You will collaborate with cross-functional leaders, own KPI setting, and influence strategic decisions to maximize client value and drive digital transformation in a consultant-led environment.

Qualifications

• 2–6 years of professional experience in industry, consulting, or a relevant functional role.
• Experience with Salesforce and GTM tools like Marketo or Eloqua.
• Expert knowledge of CRM-adjacent tools and navigating PPT and Excel.
• Ability to evaluate trade-offs and make value-driven decisions.
• Experience aligning business goals with CRM modernization initiatives.

Responsibilities

• Identify highest value use cases to unlock GTM across marketing, sales, and service.
• Lead roadmap creation, strategy, and optimization for digital transformation on SFDC platform.
• Own multi-channel growth strategy based on marketing, sales, pricing, and digital self-service.
• Define and implement SFDC-focused use cases from pilot to scale with measurable impact.
• Collaborate with X and leadership to drive roadmap execution.
• Define KPIs and quantify impact like acquisition, retention, share of wallet, ROI.
• Contribute to differentiated capabilities around media, technology, and growth models.

Skills

Sales GTM strategy

CRM strategy

Cross-functional collaboration

Business case development

Strategic thinking

Marketing systems

Product-to-market planning

Stakeholder management

Communications & presenting

Consulting background

Tools

Salesforce

Marketo

Eloqua

Job description

BCG X is seeking a seasoned CRM and GTM strategist to accelerate multi-channel growth. You will drive Salesforce-driven initiatives, partnering with marketing, sales, and service teams to map value, shape the roadmap, and deliver measurable outcomes across BCG X projects.

You will collaborate with cross-functional leaders, own KPI setting, and influence strategic decisions to maximize client value and drive digital transformation in a consultant-led environment.