AI-Powered Growth Marketer — B2B SaaS

Dovetail; Sacramento (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Equity for everyone

Competitive base salary

Four weeks leave

Remote-friendly environment

Job summary

Dovetail seeks a Growth Marketer to own paid acquisition and end-to-end email programs, partnering with Demand Gen, Product Marketing, Creative, Web, Data, and Revenue Ops. You’ll lead channel strategy, budgeting, audiences, and lifecycle journeys from signal to qualified opportunity, with a bias for experimentation and measurable impact.

You’ll operate in a senior IC capacity, building scalable processes and an AI-enabled growth system across channels, while coordinating with product and

Qualifications

• Experience in growth or performance marketing, ideally in B2B SaaS, with direct operating experience across Google Ads and LinkedIn Ads.
• Experience building segmented B2B journeys across nurture, campaign follow-up, re-engagement, and behavioral triggers.
• A track record of managing meaningful budgets and improving qualified pipeline, CAC, or revenue.
• Hands-on with modern AI tools such as Claude or ChatGPT, with examples of workflows, agents, and prompts you have improved over time.
• Comfortable owning the paid and lifecycle stack end to end, including campaign taxonomy, conversion events, pixels, conversion APIs, audience sync, email automation, and source-of-truth reporting.
• Strong analytical judgment; can interrogate funnel data and translate readouts into decisions.
• Creative taste; can critique and direct messaging, hooks, visuals, offers, and landing pages.
• Hands-on in the weeds; can write ads, inspect tracking, and ship the next test.
• Strong cross-functional collaboration across Demand Gen, Product Marketing, Creative, Web, Revenue Ops, Data, Sales, and Engineering.
• Bias to action; prefer disciplined tests and real-world learnings over perfection.
• Experience with GA, Segment, HubSpot, Salesforce, SQL or a product analytics platform is useful.

Responsibilities

• Own paid acquisition across channels; set strategy, budget, targets, forecast, and testing roadmap.
• Run campaigns hands-on; build and optimize structures, bids, audiences, copies, creatives, and conversion paths.
• Own email and lifecycle marketing; build journeys to move from signal to qualified opportunity and manage segmentation and deliverability.
• Turn performance into better creative; collaborate to create a fast learning loop across message, format, audience, and offer.
• Improve the post-click journey; ship landing pages and conversion tests aligned with campaign intent.
• Build a high-velocity testing practice; define hypotheses and decision rules, scale what works.
• Connect spend to pipeline; work with Revenue Ops and Data on tracking, attribution, and dashboards.
• Build an AI-powered growth system; design workflows, prompts, agents, and tooling, integrating with Engineering and Web.

Skills

Paid acquisition depth

Email & lifecycle depth

Commercial ownership

AI fluency as craft

Systems & tooling builder

Analytical judgment

Creative taste

Hands-on in the weeds

Cross-functional collaboration

Bias to action

GA / Segment / HubSpot / Salesforce /

Tools

Google Analytics

Segment

HubSpot

Salesforce

SQL

Job description

Dovetail seeks a Growth Marketer to own paid acquisition and end-to-end email programs, partnering with Demand Gen, Product Marketing, Creative, Web, Data, and Revenue Ops. You’ll lead channel strategy, budgeting, audiences, and lifecycle journeys from signal to qualified opportunity, with a bias for experimentation and measurable impact.

You’ll operate in a senior IC capacity, building scalable processes and an AI-enabled growth system across channels, while coordinating with product and