AI-Powered Growth Creative Strategist

iFIT; Minnesota; On-site; USD 110,000 - 160,000; Full time

Job summary

iFIT is building an AI-first user acquisition team and seeks an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You’ll decide what ads to make, produce them with AI tools, read results, and iterate weekly.

You’ll work with channel managers on Meta, TikTok, Google and Apple Search Ads, turning data into hooks and concepts while scaling volume and maintaining brand guidelines.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 5+ years in performance creative or growth marketing with ownership of paid social/app acquisition creative.
• Hands-on use of AI production tools for image, video, voice and editing.
• Proficiency in standard design and video editing software.
• Ad copywriting: hooks, scripts and on-screen text with performance results.
• Experience analyzing creative performance and scaling decisions.
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats.
• Experience managing freelancers or UGC creators.
• Willingness to travel up to 10%.
• Fast and organized: ships weekly while juggling several workstreams.
• Equal parts strategist and maker with instincts to stop the scroll.
• Experience with consumer subscriptions or mobile apps (health/fitness/wellness).
• Experience scaling UGC/creator content for paid use.
• Experience localizing creative for international markets.
• Experience building creative testing frameworks or dashboards.

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test, order, and expected learnings.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages within brand guidelines.
• Produce static, video and UGC-style ads using AI tools alongside standard design software.
• Create volume variants: formats, lengths, hooks, languages and sizes for each platform.
• Brief and manage freelancers, UGC creators and vendors when capacity or craft is needed.
• Ensure AI use complies with policy, privacy and IP rights, including likenesses and trainer content.
• Launch and optimize creative in-platform with channel managers; share performance reads daily.
• Maintain brand guardrails with the AI Senior Designer and central creative team.

Skills

Performance creative

AI production tools

Design software

Video editing

Ad copywriting

Creative performance analysis

Social/paid acquisition knowledge

Freelancer/UGC management

Travel willingness

Rapid shipping mindset

Strategy & maker balance

Experience with apps/subscriptions

UGC scaling & localization

Creative testing frameworks

Education

Bachelor's degree in Marketing, Design, Communications or related field

Tools

AI production tools

Design software

Video editing software

Job description

iFIT is building an AI-first user acquisition team and seeks an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You’ll decide what ads to make, produce them with AI tools, read results, and iterate weekly.

You’ll work with channel managers on Meta, TikTok, Google and Apple Search Ads, turning data into hooks and concepts while scaling volume and maintaining brand guidelines.