AI-Powered Growth Creative Strategist

iFIT; Texas; Remote; USD 90,000 - 150,000; Full time

Job summary

iFIT is seeking an AI Creative Strategist to run the creative engine for paid acquisition. You will decide what ads to make, produce them with AI tools, and iterate based on results. You will work with Meta, TikTok, Google and Apple Search Ads to optimize performance weekly.

You will own the testing roadmap, manage freelancers, and ensure brand consistency while shipping multiple variants fast. The role emphasizes both strategy and hands-on production on a lean, AI-first team.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or related field, or equivalent professional experience.
• 5+ years in performance creative, creative strategy or growth marketing with direct ownership of paid social or app acquisition creative.
• Hands-on use of AI production tools for image, video, voice and editing, with examples of workflows you built.
• Proficiency in standard design and video editing software.
• Ad copywriting experience with hooks, scripts and on-screen text and measurable results.
• Experience analyzing creative performance (hook rate, CTR, CPI, CAC) to decide what to scale.
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats.
• Experience managing freelancers or UGC creators.
• Willingness to travel up to 10%.
• Fast and organized: ships weekly while juggling several workstreams.
• Experience with consumer subscription or mobile apps, ideally health or wellness.
• Experience localizing creative for international markets.
• Experience building creative testing frameworks or analytics dashboards.

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles and concepts.
• Own the creative testing roadmap with the Director of UA and Brand, Product & Partner Marketing.
• Write acquisition messaging and copy for ads, app store creative and landing pages within brand guidelines.
• Produce static, video and UGC-style ads using AI tools alongside design software.
• Create variants at volume: formats, lengths, hooks, languages and sizes for each platform.
• Brief and manage freelancers, UGC creators and vendors when capacity is needed.
• Analyze performance metrics and decide what to scale, iterate on or terminate.
• Launch and optimize creative in-platform with channel managers; share performance reads daily.
• Collaborate with AI Senior Designer and Brand, Product & Partner Marketing on guidelines and launches.

Skills

Performance marketing

Creative strategy

AI production tools

Video editing

Copywriting

Analytics

Freelancer management

Travel willing

Rapid iteration

Brand alignment

Education

Bachelor's degree or equivalent

Tools

AI production tools

Standard design software

Job description

iFIT is seeking an AI Creative Strategist to run the creative engine for paid acquisition. You will decide what ads to make, produce them with AI tools, and iterate based on results. You will work with Meta, TikTok, Google and Apple Search Ads to optimize performance weekly.

You will own the testing roadmap, manage freelancers, and ensure brand consistency while shipping multiple variants fast. The role emphasizes both strategy and hands-on production on a lean, AI-first team.