AI-Driven Creative Strategist for Growth

iFIT; Kansas; On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is building an AI-first user acquisition team and seeks an AI Creative Strategist to run the paid acquisition creative engine for the iFIT app. You’ll decide what ads to make, produce them with AI tools, analyze results, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads.

You’ll own the end-to-end process: strategy, production, testing, and optimization, shipping ads every week and partnering with Brand and Product marketing to learn what works best.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or related field, or equivalent experience.
• 5+ years in performance creative or growth marketing with ownership of paid social or app acquisition.
• Strong portfolio of ads with clear wins and learnings.
• Hands-on use of AI production tools for image/video/voice/editing.
• Proficiency in standard design and video editing software.
• Ad copywriting experience with hooks and scripts and performance results.
• Experience analyzing creative performance and scaling.
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats.
• Experience managing freelancers or UGC creators.
• Willingness to travel up to 10%.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Turn audience insight and data into hooks and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages.
• Produce static, video and UGC ads using AI tools and standard design software.
• Create variants across formats, lengths, hooks, languages and sizes for each platform.
• Brief and manage freelancers and UGC creators.
• Ensure AI usage complies with policies on privacy and rights.
• Work with channel managers to launch, read and iterate on tests.
• Analyze performance (hook rate, CTR, CPI, CAC) and decide what to scale or kill.
• Identify fatigue early and keep a pipeline of replacements.

Skills

Performance marketing

Ad concepting

AI production tools

Video editing

Copywriting for ads

Analytics of performance

Social ads (Meta/TikTok/Google/Apple)

Freelancer management

Willingness to travel

US work authorization

Education

Bachelor's degree or equivalent

Tools

AI tools

Design software

Job description

iFIT is building an AI-first user acquisition team and seeks an AI Creative Strategist to run the paid acquisition creative engine for the iFIT app. You’ll decide what ads to make, produce them with AI tools, analyze results, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads.

You’ll own the end-to-end process: strategy, production, testing, and optimization, shipping ads every week and partnering with Brand and Product marketing to learn what works best.