AI-Driven Creative Strategist for Growth Ads

iFIT

Central City (KY)

Remote

USD 135,000 - 150,000

Full time

5 days ago

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Job summary

iFIT is building an AI-powered fitness app and seeks an AI Creative Strategist to run the creative engine behind paid acquisition. You'll decide what ads to make, create them with AI tools, read results, and quickly iterate to improve performance.

Reporting to the Director of User Acquisition, you’ll collaborate with channel managers across Meta, TikTok, Google and Apple Search Ads, and help build a scalable AI production pipeline that ships ads weekly.

Qualifications

Bachelor's degree in Marketing, Design, Communications or related field, or equivalent professional experience.
5+ years in performance creative, creative strategy or growth marketing with direct ownership of paid social or app acquisition creative.
Portfolio of ads you concepted and produced with results.
Hands-on use of AI production tools for image, video, voice and editing, with workflows you built.
Proficiency in standard design and video editing software.
Ad copywriting experience: hooks, scripts and on‑screen text with performance results.
Experience analyzing creative performance (hook rate, CTR, CPI, CAC) to decide what to scale or cut.
Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats.
Experience managing freelancers or UGC creators.
Willingness to travel up to 10% and authorized to work in the United States without sponsorship.

Responsibilities

Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.
Write acquisition messaging and copy for ads, app store creative and paid landing pages within brand guidelines.