AI-Powered Growth Creative Strategist

iFIT; Clayton (NC); On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is building an AI-powered fitness app and seeks an AI Creative Strategist to run the creative engine behind paid acquisition. You decide what ads to make, produce them with AI tools, and iterate based on results with the Director of User Acquisition and channel managers across Meta, TikTok, Google and Apple Search Ads.

We’re looking for a hands-on creator who ships weekly, builds the AI production pipeline, and translates audience insights into winning creative while ensuring brand

Qualifications

• 5+ years in performance creative, strategic or growth marketing with paid social/app acquisition ownership
• Portfolio of ads you concepted and produced with results
• Hands-on use of AI production tools for image, video and editing
• Proficiency in standard design and video editing software
• Ad copywriting experience: hooks, scripts and on-screen text
• Experience analyzing creative performance (hook rate, CTR, CPI, CAC)
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats
• Experience managing freelancers or UGC creators
• Willingness to travel up to 10%
• Authorized to work in the United States without sponsorship

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles and concepts for app acquisition
• Own the creative testing roadmap with the Director of UA
• Write acquisition messaging and copy for ads, app store, and landing pages within brand guidelines
• Produce static, video and UGC-style ads using AI tools and standard design software
• Create variants at volume for each platform
• Brief and manage freelancers and vendors as needed
• Analyze performance data and decide what to scale or cut

Skills

Performance creative

AI production tools

Ad copywriting

Creative analytics

Platform knowledge

Freelancer/UGC management

Travel up to 10%

US work authorization

Education

Bachelor's degree in Marketing/Design/Communications

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Apple Search Ads

Job description

iFIT is building an AI-powered fitness app and seeks an AI Creative Strategist to run the creative engine behind paid acquisition. You decide what ads to make, produce them with AI tools, and iterate based on results with the Director of User Acquisition and channel managers across Meta, TikTok, Google and Apple Search Ads.

We’re looking for a hands-on creator who ships weekly, builds the AI production pipeline, and translates audience insights into winning creative while ensuring brand