AI-Powered Growth Creative Strategist for Health Apps

iFIT; Maryland; On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is building an AI-first user acquisition team and seeks an AI Creative Strategist to own the creative engine for paid acquisition. You will decide which ads to make, create them with AI tools, measure results, and iterate weekly with the Director of UA and channel managers across Meta, TikTok, Google, and Apple Search Ads.

You’ll produce ads, manage a pipeline of variants, and ensure rapid learning to scale winning concepts while leveraging AI responsibly within brand guidelines.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or related field.
• 5+ years in performance creative or growth marketing with direct ownership of paid social or app acquisition.
• Portfolio of ads you concepted and produced, with results: what won, what didn't, and why.
• Hands-on use of AI production tools for image, video and editing, with examples of workflows.
• Proficiency in standard design and video editing software.
• Ad copywriting experience: hooks, scripts and on‑screen text, with performance results.
• Authorized to work in the United States without sponsorship; willing to travel up to 10%.

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages, within brand guidelines.
• Produce static, video and UGC-style ads yourself using AI tools alongside standard design software.
• Brief and manage freelancers, UGC creators and vendors for capacity or higher craft.
• Analyze creative performance (hook rate, CTR, CPI, CAC) and decide what to scale, iterate or kill.

Skills

Performance creative

Creative strategy

Paid social

AI production tools

Copywriting

Freelancer management

Travel willing

US work authorization

Education

Bachelor's degree

Tools

AI production tools

Design software

Video editing software

Job description

iFIT is building an AI-first user acquisition team and seeks an AI Creative Strategist to own the creative engine for paid acquisition. You will decide which ads to make, create them with AI tools, measure results, and iterate weekly with the Director of UA and channel managers across Meta, TikTok, Google, and Apple Search Ads.

You’ll produce ads, manage a pipeline of variants, and ensure rapid learning to scale winning concepts while leveraging AI responsibly within brand guidelines.