AI-Driven Growth Creative Strategist

iFIT; Alaska; On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is building an AI-powered fitness app and seeks an AI Creative Strategist to run the paid acquisition creative engine. You’ll decide what ads to make, produce them with AI tools, and iterate based on results.

You’ll report to the Director of User Acquisition and collaborate with channel managers across Meta, TikTok, Google and Apple Search Ads. You’ll ship ads weekly, test volume, and build the production pipeline.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or a related field, or equivalent professional experience.
• 5+ years in performance creative, creative strategy or growth marketing, with direct ownership of paid social or app acquisition creative.
• A portfolio of ads you concepted and produced, with results: what won, what didn't, and why.
• Hands-on use of AI production tools for image, video and editing, with examples of workflows you built and how you ensured quality, accuracy and brand consistency.
• Proficiency in standard design and video editing software.
• Ad copywriting experience: hooks, scripts and on‑screen text, with performance results.
• Has analyzed creative performance (hook rate, CTR, CPI, CAC) and used it to decide what to scale or cut.
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats.
• Has managed freelancers or UGC creators.
• Willingness to travel up to 10%.
• Authorized to work in the United States without sponsorship

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages, within brand guidelines.

Skills

Performance creative

AI production tools

Ad copywriting

Meta/TikTok/Google/Apple familiarity

Freelancer/UCG management

Travel up to 10%

Education

Bachelor's degree in Marketing/Design/Communications

Equivalent professional experience

Tools

Adobe Creative Suite

Video editing software

Prompt libraries management

Job description

iFIT is building an AI-powered fitness app and seeks an AI Creative Strategist to run the paid acquisition creative engine. You’ll decide what ads to make, produce them with AI tools, and iterate based on results.

You’ll report to the Director of User Acquisition and collaborate with channel managers across Meta, TikTok, Google and Apple Search Ads. You’ll ship ads weekly, test volume, and build the production pipeline.