AI-Powered Creative Strategist for Fitness App Growth

iFIT

Accident (MD)

On-site

USD 100,000 - 150,000

Full time

10 days ago

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Benefits offered by this job

Travel up to 10%

Job summary

iFIT is building an AI-first user acquisition team where you will run the creative engine behind paid channels. You’ll decide what ads to make, produce them with AI tools, and iterate weekly based on results.

You’ll report to the Director of User Acquisition and collaborate with Meta, TikTok, Google and Apple Search Ads to scale app growth. Your role blends strategy and hands-on production, shipping new assets every week while shaping brand-friendly performance messaging for health and wellness

Qualifications

5+ years in performance creative, creative strategy or growth marketing with direct ownership of paid social or app acquisition creative.

Responsibilities

Turn audience insights, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.
Produce static, video and UGC-style ads yourself using AI tools alongside standard design software.
Brief and manage freelancers, UGC creators and vendors to meet capacity and quality needs.
Analyze creative performance (hook rate, CTR, CPI, CAC) and decide what to scale, iterate or kill.
Launch and optimize your creative in-platform with channel managers and report daily.