AI Creative Strategist for High-Volume Growth Ads

iFIT; Massachusetts; On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is building an AI-powered fitness app and seeking an AI Creative Strategist to run the paid acquisition creative engine. You will decide, create with AI tools, analyze results, and iterate weekly, reporting to the Director of User Acquisition and collaborating with channel managers across Meta, TikTok, Google and Apple Search Ads.

You’ll combine strategy with hands-on output, shipping ads every week while shaping an AI-driven production process and brand-consistent messaging.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or a related field
• 5+ years in performance creative, growth marketing or creative strategy with ownership of paid social or app acquisition
• Portfolio of ads concepted and produced with results and rationale
• Hands-on use of AI production tools for image, video, voice and editing, with demonstrated workflows
• Proficiency in standard design and video editing software
• Ad copywriting experience: hooks, scripts and on-screen text with performance results
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats
• Experience managing freelancers or UGC creators
• Willingness to travel up to 10%
• Authorized to work in the United States without sponsorship

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition
• Own the creative testing roadmap with the Director of UA: what to test, order, and expected learnings
• Write acquisition messaging and copy for ads, app store creative and paid landing pages within brand guidelines
• Produce static, video and UGC-style ads using AI tools and standard design software
• Brief and manage freelancers, UGC creators and vendors as needed
• Analyze performance metrics (hook rate, CTR, CPI, CAC) and decide what to scale or terminate
• Maintain a pipeline of replacements to mitigate creative fatigue

Skills

Performance ads

A/B testing

Creative strategy

Rapid iteration

Education

Bachelor's degree in Marketing, Design, Communications or related field

Tools

AI production tools

Meta Ads

TikTok Ads

Google Ads

Apple Search Ads

Job description

iFIT is building an AI-powered fitness app and seeking an AI Creative Strategist to run the paid acquisition creative engine. You will decide, create with AI tools, analyze results, and iterate weekly, reporting to the Director of User Acquisition and collaborating with channel managers across Meta, TikTok, Google and Apple Search Ads.

You’ll combine strategy with hands-on output, shipping ads every week while shaping an AI-driven production process and brand-consistent messaging.