AI-Driven ABM & Demand Gen Lead — Hybrid, Enterprise B2B

Afresh; San Francisco (CA); Hybrid; USD 158,000 - 238,000; Full time

Benefits offered by this job

Health & Wellness

Equity (U.S. employees)

401(k) program with company match

Flexible workspace setup stipend

Professional development budget

Monthly stipends for wellbeing and通信

Job summary

Afresh is seeking an Agentic ABM & Demand Gen Lead to define and own our account-based demand engine. You’ll build AI-native workflows for precision engagement, shaping ABM strategy and closely partnering with Sales to turn engagement into a robust pipeline.

Reporting to the Head of Marketing, this hybrid role is based in San Francisco with 2 days in office per week and ~5% travel for events. You’ll experiment with AI tools and lead scalable campaigns across paid, email, webinars, and content.

Qualifications

• 5+ years in demand gen, ABM, or marketing ops in enterprise SaaS.
• Proven ABM programs linking intelligence, personalization and Sales activation.
• Hands-on with AI-powered workflows and automation.
• Strong understanding of CRM, intent, enrichment, and web engagement.
• Experience with HubSpot, Salesforce, LinkedIn, and Google APIs.

Responsibilities

• Define and execute ABM and demand gen strategy for target accounts.
• Build scalable 1:1 and 1:few programs and multi-channel campaigns.
• Partner with Sales to convert engagement into pipeline.
• Measure impact and optimize programs with data-driven insights.
• Experiment with AI tools and workflows to improve ROI.

Skills

Demand generation

ABM

Growth marketing

Marketing operations

Analytics

Education

Bachelor's degree in Marketing

Tools

HubSpot

Salesforce

LinkedIn

Google

Job description

Afresh is seeking an Agentic ABM & Demand Gen Lead to define and own our account-based demand engine. You’ll build AI-native workflows for precision engagement, shaping ABM strategy and closely partnering with Sales to turn engagement into a robust pipeline.

Reporting to the Head of Marketing, this hybrid role is based in San Francisco with 2 days in office per week and ~5% travel for events. You’ll experiment with AI tools and lead scalable campaigns across paid, email, webinars, and content.