Senior Demand Gen Lead, AI-Driven ABM Campaigns

AppZen; San Jose (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

AppZen is a leader in autonomous spend-to-pay software, leveraging AI to optimize enterprise spend and accelerate finance workflows. We are seeking a Senior Manager of Demand Generation to scale top-of-funnel pipeline and revenue through integrated, cross-channel campaigns.

The role requires hands-on execution, strategic thinking, and a strong AI fluency to research, build, analyze, and automate campaigns. You’ll partner with Sales, SDRs, Content, and RevOps to drive programs for priority

Qualifications

• 5-7 years of experience in B2B demand generation, growth marketing, or performance marketing in SaaS.
• Proficiency with marketing tools such as HubSpot (or Marketo), Salesforce, and ABM platforms (e.g., 6sense, Unify).
• Strong analytical mindset - you’re comfortable interpreting data, building reports, and using insights to drive decisions.
• Experience collaborating with Sales and SDR teams to drive program success.
• Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment.
• Experience building AI into marketing workflows (prompt libraries, custom agents, AI-driven automation) is a strong plus.
• A test-and-learn attitude with curiosity, creativity, and grit.

Responsibilities

• Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, and webinars.
• Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches.
• Collaborate with Sales and SDRs to align messaging, campaign focus, and lead follow-up strategies.
• Test and optimize digital tactics and landing pages to drive qualified leads and opportunities.
• Create campaign briefs, timelines, and performance projections in collaboration with Content and Ops.
• Use AI tools to accelerate every stage of campaign development, from audience and account research to copy drafts, landing page variants, and test ideas.
• Partner with Content, Product Marketing, and Events teams to launch GTM campaigns tied to new product releases or key customer segments.
• Work closely with RevOps and Analytics to track, report, and analyze campaign and funnel performance.
• Support field marketing and partner marketing initiatives as part of larger integrated programs.
• Champion AI-assisted workflows across the demand gen motion, sharing prompts, agents, and automations that make the whole team faster.
• Monitor campaign performance through tools like HubSpot, Salesforce, GA4, and 6sense.
• Leverage insights to continuously optimize performance across channels and tactics.
• Own reporting and insights for your campaigns—what worked, what didn't, and why.
• Apply AI to analysis and reporting, using it to surface insights faster, spot trends earlier, and automate recurring performance readouts.

Skills

B2B demand generation

Marketing analytics

HubSpot

Salesforce

ABM platforms

AI in marketing

Project management

Cross-functional collaboration

Tools

HubSpot

Marketo

Salesforce

6sense

Unify

Job description

AppZen is a leader in autonomous spend-to-pay software, leveraging AI to optimize enterprise spend and accelerate finance workflows. We are seeking a Senior Manager of Demand Generation to scale top-of-funnel pipeline and revenue through integrated, cross-channel campaigns.

The role requires hands-on execution, strategic thinking, and a strong AI fluency to research, build, analyze, and automate campaigns. You’ll partner with Sales, SDRs, Content, and RevOps to drive programs for priority