AI-Powered ABM Demand Gen Manager (Mid-Market)

gomotive; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Motive is seeking a marketing professional to lead Mid‑Market ABM programs, optimize demand generation, and coordinate with content, PMM and sales teams. The role requires comfort operating in ambiguity and a fast‑paced environment, with a focus on scalable campaigns and AI‑driven personalization.

You will own channel execution planning, collaborate on messaging, and drive pipeline across multiple gates, while maintaining strong ties to SDRs and AEs.

Qualifications

• Plan, execute, and optimize ABM campaigns across mid-market accounts.
• Collaborate with Content Marketing, Customer Marketing and PMM to map content to the buyer journey.
• Maintain target account lists and apply buyer funnel knowledge for targeting and messaging.

Responsibilities

• Partner with channel owners to launch campaigns across Display, LinkedIn, Email, Web and events.
• Own end-to-end campaign setup, targeting, launch and performance tracking for select channels.
• Provide sales enablement materials and messaging aligned to buyer journey stages.
• Monitor performance and optimize spend based on data and segment feedback.

Skills

Programmatic ABM

Demand generation

Cross‑functional collaboration

AI-driven marketing

Tools

6sense

LinkedIn

Content Syndication tools

Job description

Motive is seeking a marketing professional to lead Mid‑Market ABM programs, optimize demand generation, and coordinate with content, PMM and sales teams. The role requires comfort operating in ambiguity and a fast‑paced environment, with a focus on scalable campaigns and AI‑driven personalization.

You will own channel execution planning, collaborate on messaging, and drive pipeline across multiple gates, while maintaining strong ties to SDRs and AEs.