Senior ABM & Demand-Gen Campaign Leader

Together AI; San Francisco (CA); On-site; USD 190,000 - 225,000; Full time

Benefits offered by this job

Health insurance

Equity

Job summary

Together AI, the AI Native Cloud, is seeking an experienced B2B demand generation and ABM marketer in San Francisco. You will build and own bespoke ABM programs for top accounts, partner with Sales on pipeline strategy, and design integrated multi-channel campaigns across paid media, email, content syndication, and events.

You will collaborate with RevOps to own the ABM stack, analyze performance in Tableau/Hex, and drive account penetration to meet growth targets while advancing brand and

Qualifications

• 6+ years in B2B demand generation, ABM, or campaigns, preferably at SaaS or AI-native/digital-first companies.
• Experience marketing to technical decision makers across engineering, IT, or cybersecurity.
• Marketing automation and campaign operations fluency (Marketo, HubSpot, or similar).
• Data-driven, comfortable with reporting tools to interpret campaign performance and communicate it clearly.

Responsibilities

• Build and own bespoke ABM programs for our top accounts, partnering with Sales on account tiering, buying group mapping, and the plays that drive marketing activation and air cover.
• Design and run integrated campaigns across paid media, email, content syndication, webinars, gifting, and meeting-maker programs, connecting them into cohesive journeys rather than standalone tactics.
• Partner with Field Marketing and Events on pre-event account targeting and warm-up, digital amplification, and post-event retargeting.
• Develop campaign architecture, messaging, and creative across the customer journey in partnership with Product Marketing, Brand, Design, and Content, keeping positioning consistent across every campaign touchpoint.
• Run continuous testing and experimentation across channels — from ad creative and landing pages to targeting and channel mix — to improve conversion and pause what isn't working.
• Work with RevOps as the business owner of our demand gen and ABM stack, influencing what to evaluate, buy, or build in-house with AI tooling.
• Own account penetration and pipeline contribution against new logo goals, managing campaign performance and building the reporting framework that defines what success looks like.

Skills

ABM programs

Demand generation

SaaS marketing

Marketing automation

Campaign operations

Data-driven analytics

Tools

Marketo

HubSpot

Hex

Tableau

Job description

Together AI, the AI Native Cloud, is seeking an experienced B2B demand generation and ABM marketer in San Francisco. You will build and own bespoke ABM programs for top accounts, partner with Sales on pipeline strategy, and design integrated multi-channel campaigns across paid media, email, content syndication, and events.

You will collaborate with RevOps to own the ABM stack, analyze performance in Tableau/Hex, and drive account penetration to meet growth targets while advancing brand and