Senior ABM & Demand Gen Campaign Architect

Togetherai; San Francisco (CA); On-site; USD 190,000 - 225,000; Full time

Benefits offered by this job

Equity

Health insurance

Competitive benefits

Job summary

Together AI, the AI Native Cloud, is hiring a Senior ABM & Campaign Manager to lead our Demand Generation programs targeting AI-native and digital-native buyers at scale.

You will own ABM strategies and integrated campaigns across content, digital, and events, shaping measurement and growth. Collaboration with Product Marketing, Brand and Design is essential, with a strong emphasis on testing and data-driven optimization.

Qualifications

• 6+ years in B2B demand generation or ABM at SaaS/AI-native/digital-first companies.
• Proven track record building and scaling integrated campaigns across digital, events, content, and account-based channels.
• Deep ABM expertise across account tiering, buying group mapping, intent data, orchestration, and measurement.
• Experience working with digital agencies across paid social and search.
• Marketing automation and campaign operations fluency (Marketo, HubSpot, or similar).
• Data-driven, comfortable working in reporting tools to interpret campaign performance.

Responsibilities

• Build and own bespoke ABM programs for our top accounts, partnering with Sales on account tiering and plays.
• Design and run integrated campaigns across paid media, email, content syndication, webinars, gifting, and meeting-maker programs.
• Partner with Field Marketing and Events on pre-event targeting and warm-up, digital amplification, and retargeting.
• Develop campaign architecture, messaging, and creative across the customer journey with Product Marketing, Brand, Design, and Content.
• Run testing and experimentation across channels to improve conversion and pause what isn't working.
• Work with RevOps as the business owner of our demand gen and ABM stack.
• Own account penetration and pipeline contribution against new logo goals, defining success metrics.

Skills

ABM strategy

Campaign management

Integrated campaigns

Analytics

Marketing automation

Tools

Marketo

HubSpot

Tableau

Hex

Job description

Together AI, the AI Native Cloud, is hiring a Senior ABM & Campaign Manager to lead our Demand Generation programs targeting AI-native and digital-native buyers at scale.

You will own ABM strategies and integrated campaigns across content, digital, and events, shaping measurement and growth. Collaboration with Product Marketing, Brand and Design is essential, with a strong emphasis on testing and data-driven optimization.