AI Platform Narrative Lead — Product Marketing

Docusign; Seattle (WA); Hybrid; USD 140,000 - 207,000; Full time

Benefits offered by this job

Paid Time Off

Paid Parental Leave

Full Health Benefits

Retirement plans

Learning and Development

Compassionate Care Leave

RSUs eligible

Bonus eligibility

Job summary

DocuSign is seeking a Sr. Product Marketing Manager for AI & Platform Narrative to own the positioning and go-to-market story for Iris and IAM. You will partner with Product, Sales, Legal, and Field Marketing to ensure a consistent narrative across launches and campaigns.

The role is a highly visible, individual contributor position reporting to the Sr. Manager, Product Marketing. Hybrid work arrangement with in-office requirements.

Qualifications

• 8+ years of product marketing experience in the B2B SaaS space.
• Bachelor's degree or equivalent practical experience
• Experience using AI as an integral part of how you work on a daily basis
• Experience with AI, agentic workflows, and enterprise software — including experience translating complex technical concepts into clear, compelling narratives for non-technical audiences
• Experience driving projects from concept to completion with minimal direction, and aligning priorities to company goals and leadership objectives

Responsibilities

• Own, regularly update, and maintain the holistic positioning, differentiation story, and core narrative bill of materials for both Docusign Iris and the IAM platform, serving as the single source of truth across all teams and programs
• Review all AI-related product launches for narrative consistency, flagging conflicts, resolving messaging gaps, and determining updates needed to the core Iris story to ensure a coherent platform message at every release
• Own AI trust positioning and customer communication in close collaboration with Legal, clearly articulating Docusign's data boundaries, consent controls, and governance framework in a way that builds enterprise confidence
• Articulate clearly why Docusign's AI wins — not just what it does, but why it outperforms alternatives and how it complements other AI tools in the enterprise ecosystem
• Enable field and cross-functional teams on the AI and agentic market landscape, Iris capabilities, and IAM platform differentiation, combining individual features into a larger, compelling platform story that drives enterprise deals and expands adoption
• Serve as a core contributor to high-impact programs, including analyst relations, Momentum, and Momentum OnTour, packaging the Iris and IAM narrative for industry analysts, executive briefings, and customer conferences to ensure a consistent platform message across every high-visibility moment

Skills

Product marketing

Cross-functional collaboration

AI familiarity

Enterprise software storytelling

Project management

Education

Bachelor's degree

Job description

DocuSign is seeking a Sr. Product Marketing Manager for AI & Platform Narrative to own the positioning and go-to-market story for Iris and IAM. You will partner with Product, Sales, Legal, and Field Marketing to ensure a consistent narrative across launches and campaigns.

The role is a highly visible, individual contributor position reporting to the Sr. Manager, Product Marketing. Hybrid work arrangement with in-office requirements.