AI Platform Marketing Lead: Iris & IAM Narrative (Hybrid)

Docusign

San Francisco (CA)

Hybrid

USD 146,000 - 235,000

Full time

14 days+

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Benefits offered by this job

Paid Time Off

Paid Parental Leave

Full Health Benefits Plans

Retirement Plans

Learning and Development

Compassionate Care Leave

Job summary

Docusign is seeking a Sr. Product Marketing Manager for AI & Platform Narrative to own strategic positioning, differentiation storytelling, and go-to-market narratives for Iris and the IAM platform. This cross-functional role partners with Product, Sales, Legal, and Field Marketing to establish a consistent, compelling platform story across all launches and assets.

The role reports to the Sr. Manager, Product Marketing and is hybrid, requiring in-office presence at least 2 days per week with

Qualifications

8+ years of product marketing experience in the B2B SaaS space.
Bachelor's degree or equivalent practical experience.
Experience using AI as an integral part of how you work on a daily basis.
Experience with AI, agentic workflows, and enterprise software — translating complex technical concepts into clear narratives.
Experience driving projects from concept to completion with minimal direction and aligning priorities to goals.

Responsibilities

Own, regularly update, and maintain the holistic positioning and core narrative for Docusign Iris and IAM platform.
Review AI-related product launches for narrative consistency and update the Iris story as needed.
Own AI trust positioning and communicate data boundaries and governance clearly with Legal.
Articulate why Docusign's AI wins and how it complements other AI tools in the enterprise.