Platform CLM Marketing Lead: Positioning & Narrative
DocuSign, Inc.
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Benefits offered by this job
Job summary
DocuSign, Inc. is seeking a Sr. Product Marketing Manager for Platform Positioning to own the strategic narrative and messaging for CLM within the IAM platform.
This highly visible role collaborates with Product, Sales, Corporate Marketing, and Field Marketing to craft a differentiated story across launches and campaigns. You will partner with product, sales, and marketing to build a robust messaging infrastructure that wins in a competitive market, while supporting analyst relations and major
Qualifications
- 8+ years of product marketing experience in B2B SaaS
- Experience with CLM or contract management
- Bachelor's degree or equivalent practical experience
- Experience supporting analyst relations activities
- Experience driving projects from concept to completion
Responsibilities
- Own positioning, differentiation, and core narrative for CLM within IAM platform
- Develop and evolve CLM messaging aligned with platform strategy
- Review CLM product launches for narrative consistency
- Articulate why CLM approach is differentiated within IAM
- Enable field teams on competitive positioning and messaging
- Support analyst relations programs and briefing content
- Contribute to high-impact strategic programs like conferences and Momentum
Skills
Education
Job description
DocuSign, Inc. is seeking a Sr. Product Marketing Manager for Platform Positioning to own the strategic narrative and messaging for CLM within the IAM platform.
This highly visible role collaborates with Product, Sales, Corporate Marketing, and Field Marketing to craft a differentiated story across launches and campaigns. You will partner with product, sales, and marketing to build a robust messaging infrastructure that wins in a competitive market, while supporting analyst relations and major
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