Platform CLM Marketing Lead - Positioning & Narrative

DocuSign; Chicago (IL); Hybrid; USD 140,000 - 198,000; Full time

Benefits offered by this job

Health benefits

RSUs

Bonus plan

Job summary

DocuSign seeks a Sr. Product Marketing Manager for Platform Positioning to own the strategic narrative, messaging, and differentiation for CLM within the IAM platform.

You will coordinate with Product, Sales, Corporate Marketing, and Field Marketing to deliver a consistent platform story. You will shape CLM positioning, review launches for narrative consistency, and enable teams on competitive messaging to win enterprise deals.

Qualifications

• 8+ years of product marketing experience in the B2B SaaS space.
• Experience with CLM, contract management, or broader enterprise software landscape, translating complex product capabilities into clear, compelling narratives.
• Bachelor's degree or equivalent practical experience.
• Experience supporting or contributing to analyst relations activities, including briefing preparation, content development, or enablement on analyst rankings.
• Experience driving projects from concept to completion with minimal direction, and aligning priorities to company goals and leadership objectives.

Responsibilities

• Own, regularly update, and maintain the holistic positioning, differentiation story, and core narrative bill of materials for CLM within the IAM platform.
• Develop and evolve the messaging strategy for CLM, ensuring alignment with the broader platform narrative.
• Review CLM-related product launches for narrative consistency and a coherent platform message at every release.
• Articulate clearly why CLM is differentiated and how it fits within the IAM platform story.
• Enable field and cross-functional teams on competitive positioning and platform messaging to drive enterprise deals.
• Contribute to analyst relations programs by supporting briefing preparation, messaging alignment, and content for Gartner, Forrester, IDC, and Hackett Group.
• Support enablement related to analyst rankings (Magic Quadrant, Wave, MarketScape) within internal teams.
• Contribute to high-impact strategic programs including the user conference, Momentum, and Momentum OnTour packaging the platform narrative for executive briefings.

Skills

Product marketing

B2B SaaS

CLM knowledge

Analyst relations

Education

Bachelor's degree or equivalent

MBA (preferred)

Job description

DocuSign seeks a Sr. Product Marketing Manager for Platform Positioning to own the strategic narrative, messaging, and differentiation for CLM within the IAM platform.

You will coordinate with Product, Sales, Corporate Marketing, and Field Marketing to deliver a consistent platform story. You will shape CLM positioning, review launches for narrative consistency, and enable teams on competitive messaging to win enterprise deals.