AI Platform Narrative Lead for Iris & IAM

Docusign; Chicago (IL); Hybrid; USD 140,000 - 198,000; Full time

Benefits offered by this job

Paid Time Off

Paid Parental Leave

Full Health Benefits

Retirement Plans

Learning and Development

Compassionate Care Leave

Job summary

Docusign is seeking a Senior Product Marketing Manager for AI & Platform Narrative to own the strategic positioning, differentiation story, and GTM narrative for Iris and the IAM platform. You will partner with Product, Sales, Legal, and Field Marketing to ensure consistent, compelling messaging across launches and campaigns.

This role is an individual contributor, reporting to the Sr. Manager, Product Marketing, with a hybrid work model requiring in-office presence several days per week.

Qualifications

• 8+ years of product marketing in the B2B SaaS space.
• Bachelor's degree or equivalent practical experience.
• Experience using AI as an integral part of how you work on a daily basis.
• Experience with AI, agentic workflows, and enterprise software—translating complex concepts for non-technical audiences.
• Experience driving projects from concept to completion with minimal direction.

Responsibilities

• Own, regularly update, and maintain the holistic positioning and core narrative bill of materials for Docusign Iris and the IAM platform.
• Review all AI-related product launches for narrative consistency and update needs.
• Own AI trust positioning and communicate governance with Legal to build enterprise confidence.
• Explain why Docusign's AI wins and how it complements other AI tools in the enterprise.
• Enable field and cross-functional teams on the AI landscape and IAM differentiation to drive deals.
• Contribute to high-impact programs (analyst relations, Momentum) packaging the narrative for executives and customers.

Skills

Product marketing

Bachelor's degree

AI in practice

AI storytelling

Project leadership

Education

Bachelor's degree or equivalent

Job description

Docusign is seeking a Senior Product Marketing Manager for AI & Platform Narrative to own the strategic positioning, differentiation story, and GTM narrative for Iris and the IAM platform. You will partner with Product, Sales, Legal, and Field Marketing to ensure consistent, compelling messaging across launches and campaigns.

This role is an individual contributor, reporting to the Sr. Manager, Product Marketing, with a hybrid work model requiring in-office presence several days per week.