Strategic CLM Platform Marketing Lead

Docusign; Chicago (IL); Hybrid; USD 140,000 - 198,000; Full time

Benefits offered by this job

Health benefits

Retirement plans

Learning and development

Paid time off

Job summary

Docusign is seeking a Sr. Product Marketing Manager for Platform Positioning to own the strategic narrative and messaging for CLM within the IAM platform.

This high-visibility role partners with Product, Sales, Corporate Marketing, and Field Marketing to build messaging infrastructure for wins in enterprise deals. You will work cross-functionally to ensure consistent launches and campaigns, contributing to analyst relations and strategic company initiatives, including Momentum and user

Qualifications

• 8+ years of product marketing experience in the B2B SaaS space with a proven track record of owning positioning and messaging for high-growth products or platform portfolios
• Experience with CLM, contract management, or broader enterprise software landscape, translating complex product capabilities into clear, compelling narratives for both technical and non-technical audiences
• Bachelor's degree or equivalent practical experience
• Experience supporting or contributing to analyst relations activities, including briefing preparation, content development, or enablement on analyst rankings and evaluations
• Experience driving projects from concept to completion with minimal direction, and aligning priorities to company goals and leadership objectives

Responsibilities

• Own, regularly update, and maintain the holistic positioning, differentiation story, and core narrative bill of materials for CLM within the IAM platform
• Develop and evolve the messaging strategy for CLM, aligned with the platform narrative and go-to-market strategy
• Review CLM-related product launches for narrative consistency and coherent platform messaging
• Articulate why Docusign's contract management is differentiated and fits within the IAM platform
• Enable field and cross-functional teams on competitive positioning and platform messaging to drive enterprise deals

Skills

Product marketing

B2B SaaS

CLM experience

Analyst relations

Project management

Education

Bachelor's degree or equivalent

MBA (preferred)

Job description

Docusign is seeking a Sr. Product Marketing Manager for Platform Positioning to own the strategic narrative and messaging for CLM within the IAM platform.

This high-visibility role partners with Product, Sales, Corporate Marketing, and Field Marketing to build messaging infrastructure for wins in enterprise deals. You will work cross-functionally to ensure consistent launches and campaigns, contributing to analyst relations and strategic company initiatives, including Momentum and user