Platform CLM Marketing Lead: Positioning & Narrative

Docusign; San Francisco (CA); Hybrid; USD 146,000 - 235,000; Full time

Benefits offered by this job

Paid Time Off

Paid Parental Leave

Health Benefits

Retirement Plans

Learning and Development

Compassionate Care Leave

Job summary

DocuSign is seeking a Sr. Product Marketing Manager for Platform Positioning to own the strategic narrative for CLM within the IAM platform. You will partner with Product, Sales, Corporate Marketing, and Field Marketing to ensure a differentiated, consistent story across launches and campaigns.

This role reports to the Director of Product Marketing and influences analyst relations and major events, helping drive enterprise deals and platform adoption.

Qualifications

• 8+ years of product marketing in B2B SaaS, owning positioning and messaging for platform portfolios.
• Experience with CLM, contract management, or enterprise software storytelling for technical and non-technical audiences.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Own, update, and maintain positioning and core narrative for CLM within the IAM platform across teams.
• Develop messaging strategy for CLM aligned with platform narrative and GTM.
• Review CLM launches for narrative consistency and coherent platform messaging.
• Articulate why Docusign's contract management is differentiated and fits IAM.
• Enable field teams on competitive positioning and platform messaging to drive enterprise deals.
• Support analyst relations briefing, content, and enablement for Gartner/Forrester/IDC/Hackett.
• Contribute to high-impact programs like Momentum and user conferences to ensure consistent messaging.

Skills

8+ years product marketing

CLM/contract management

B2B SaaS

Analyst relations

Project management

Education

Bachelor's degree

Job description

DocuSign is seeking a Sr. Product Marketing Manager for Platform Positioning to own the strategic narrative for CLM within the IAM platform. You will partner with Product, Sales, Corporate Marketing, and Field Marketing to ensure a differentiated, consistent story across launches and campaigns.

This role reports to the Director of Product Marketing and influences analyst relations and major events, helping drive enterprise deals and platform adoption.