AI Performance Creative Strategist for Mobile Apps

iFIT; Lexington (KY); On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is building an AI-powered fitness app and seeks an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You will decide what ads to make, create them with AI tools, review results, and iterate weekly with our director and channel managers across Meta, TikTok, Google and Apple Search Ads.

This role blends strategic thinking with hands-on production on a small team, shipping ads weekly, managing freelancers, and building scalable AI production tools

Qualifications

• 5+ years in performance creative, with paid social or app acquisition ownership.
• Portfolio of ads with results: what won, what didn’t, and why.
• Hands-on use of AI production tools for image, video and editing.

Responsibilities

• Turn audience insight and data into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test and when.
• Write acquisition messaging and copy for ads and paid pages within brand guidelines.
• Produce static, video and UGC ads using AI tools and standard design software.
• Brief and manage freelancers and UGC creators as needed.
• Analyze performance and decide what to scale or kill.

Skills

Performance advertising

AI production tools

Creative testing

Copywriting for ads

Freelancer management

Education

Bachelor's degree in Marketing/Design/Communications

Tools

AI production tools

Design software

Video editing software

Job description

iFIT is building an AI-powered fitness app and seeks an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You will decide what ads to make, create them with AI tools, review results, and iterate weekly with our director and channel managers across Meta, TikTok, Google and Apple Search Ads.

This role blends strategic thinking with hands-on production on a small team, shipping ads weekly, managing freelancers, and building scalable AI production tools