AI Performance Creative Lead for App Acquisition

iFIT; Colorado; On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is building an AI-powered fitness app and seeking an AI Creative Strategist to run the paid acquisition creative engine. You will decide what ads to make, produce them with AI tools, review results daily with channel managers on Meta, TikTok, Google and Apple Search Ads, and iterate weekly to improve performance.

You will own both strategy and hands-on production, shipping ads every week and shaping the creative roadmap alongside the Director of UA and Brand, Product & Partner Marketing.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or a related field, or equivalent professional experience.
• 5+ years in performance creative, with direct ownership of paid social or app acquisition creative.
• A portfolio of ads you concepted and produced, with results: what won, what didn’t, and why.
• Hands-on use of AI production tools for image, video and editing, with examples of workflows you built.
• Proficiency in standard design and video editing software.
• Ad copywriting experience: hooks, scripts and on‑screen text, with performance results.
• Has analyzed creative performance (hook rate, CTR, CPI, CAC) and used it to decide what to scale or cut.
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats.
• Has managed freelancers or UGC creators.
• Willingness to travel up to 10%.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages, within brand guidelines.
• Produce static, video and UGC-style ads yourself, using AI image, video, voice and editing tools alongside standard design software.
• Create variants at volume: formats, lengths, hooks, languages and sizes for each platform.
• Brief and manage freelancers, UGC creators and vendors when work needs more capacity or higher craft.
• Use AI within iFIT's policies on AI use, data privacy and intellectual property, including rights to likenesses, music and trainer content.

Skills

AI production tools

Paid social ads

Ad copywriting

Freelancer management

Education

Bachelor's degree or equivalent

Tools

Meta Ads

TikTok Ads

Google Ads

Apple Search Ads

Job description

iFIT is building an AI-powered fitness app and seeking an AI Creative Strategist to run the paid acquisition creative engine. You will decide what ads to make, produce them with AI tools, review results daily with channel managers on Meta, TikTok, Google and Apple Search Ads, and iterate weekly to improve performance.

You will own both strategy and hands-on production, shipping ads every week and shaping the creative roadmap alongside the Director of UA and Brand, Product & Partner Marketing.