AI Performance Creative Strategist

iFIT; Phoenix (AZ); On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is building an AI-powered fitness app and seeks an AI Creative Strategist to run the creative engine behind paid acquisition. You will decide what ads to make, produce them with AI tools, and iterate based on results.

You’ll report to the Director of User Acquisition and collaborate daily with channel managers on Meta, TikTok, Google and Apple Search Ads. We value fast iteration, test volume, and a pipeline that lets one person produce at the pace of a small team.

Qualifications

• Bachelor's degree or equivalent experience in marketing, design or communications.
• 5+ years in performance creative with direct ownership of paid social or app acquisition.
• Hands-on use of AI production tools for image, video and editing.
• Proficiency in standard design and video editing software.
• Experience with Meta, TikTok, Google and Apple Search Ads creative formats.
• Ability to manage freelancers or UGC creators.

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test and when.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages.

Skills

5+ years in performance creative

Paid social / app acquisition

Portfolio of ads with results

Hands-on use of AI production tools

Design and video editing software

Meta/TikTok/Google/Apple ads knowledge

Education

Bachelor's degree in Marketing, Design, Communications or related field

Tools

AI production tools

Design software (Adobe Creative Suite)

Freelancer/UGC management tools

Job description

iFIT is building an AI-powered fitness app and seeks an AI Creative Strategist to run the creative engine behind paid acquisition. You will decide what ads to make, produce them with AI tools, and iterate based on results.

You’ll report to the Director of User Acquisition and collaborate daily with channel managers on Meta, TikTok, Google and Apple Search Ads. We value fast iteration, test volume, and a pipeline that lets one person produce at the pace of a small team.