AI Performance Creative Lead

iFIT; Virginia; On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is building an AI-powered fitness app and seeks an AI Creative Strategist to own paid acquisition creative. You’ll decide what ads to make and produce them with AI tools, then read results and iterate with the team across Meta, TikTok, Google and Apple Search Ads.

You’ll blend strategy with hands-on production, shipping ads weekly, managing freelancers, and shaping the AI production pipeline to scale learning and performance while staying aligned with brand guidelines.

Qualifications

• Bachelor's degree or equivalent professional experience in marketing, design or communications.
• 5+ years in performance creative with direct ownership of paid social or app acquisition.
• Hands-on use of AI production tools for image, video and editing, with examples.

Responsibilities

• Turn audience insight and performance data into hooks and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA and channel managers.
• Write acquisition messaging and copy for ads, app store creatives and landing pages.

Skills

Performance creative

Creative strategy

AI production tools

Ad copywriting

Analytics & testing

Freelancer/UGC management

Travel willingness

US work authorization

Education

Bachelor's degree in Marketing/Design/Communications or related field

5+ years in performance creative / growth marketing

Tools

AI image/video tools

Meta/TikTok/Google/Apple ads

Design & editing software

Job description

iFIT is building an AI-powered fitness app and seeks an AI Creative Strategist to own paid acquisition creative. You’ll decide what ads to make and produce them with AI tools, then read results and iterate with the team across Meta, TikTok, Google and Apple Search Ads.

You’ll blend strategy with hands-on production, shipping ads weekly, managing freelancers, and shaping the AI production pipeline to scale learning and performance while staying aligned with brand guidelines.